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Marketing

Now is a great time to give your marketing some TLC

Marketing is often one of those items on your to-do list that keeps getting pushed back – with clients to service, products to ship and staff to manage, your SEO or your Social Media might tend to take a back seat. However, during this time where you may find you have more time on your hands, why not focus on your marketing?

We’ve summarised a few ‘quick wins’ that are easy to achieve and will keep you and your business visible until the world opens up again!

Marketing

Google Business Listing

Spend some time updating your all-important Google Business listing and if you haven’t got one…now is the time to set it up. To get started you’ll need a Google account and then go to business.google.com and follow the steps.

If you are already listed you can update your photos and videos, add regular posts (they expire after 7 days) and ensure your business description and opening hours are up to date.

Google has added a Covid-19 Update so you can post about any changes to your operation during this time.

You can find out more ways to optimise your Google My Business listing on our blog. https://www.onetothree.co.uk/blog-making-the-most-of-your-google-my-business-listing-2019/

Read more about using Google’s tools here. https://www.onetothree.co.uk/category/google/

Social media

This is a great time to give your social media profiles a Spring clean.

Here’s some ideas:

LinkedIn

  • Check that your summary profile is up to date, along with your experience and your skills. Make sure you reach an “All Star” status. LinkedIn members with an all star status “are 40 timesmore likely to receive opportunities through LinkedIn.” Only 51% of members have a completed profile, so get ahead of the game.
  • You could also try out LinkedIn’s new poll functionality to improve your engagement.
  • Why not also work on getting and giving some LinkedIn recommendations.

Facebook

Ensure your about section is up to date and that your cover and profile pictures are relevant and up to date.

Ask for some new Facebook reviews.

Schedule some content and interact with others more regularly.

Twitter and Instagram

Check your bio is up to date and that your profile pictures are relevant.

Research relevant hashtags and interact with others.

If you are a business, such as a beautician or hairdresser, café or restaurant, who cannot operate at all in the current climate why not offer vouchers for sale now, for future use. You could also run a competition to win some products / vouchers / meals later in the year.

Read more about social media marketing here. https://www.onetothree.co.uk/category/social-media/

Website

Is your content up to date? Have you posted about Covid-19 and if it is business as usual or if there are some changes your customers should know about.

Have you been meaning to blog? Perhaps now is the time to think about some posts and get writing so you have a bank for future.

Could your imagery do with a refresh? If so check out free resources such as www.pixabay.com and give your site some TLC.

You could review your keywords and SEO.

Read more about SEO here.

https://www.onetothree.co.uk/category/seo/ 

We’ve heard so many people say that this is a great time to be working on your business rather than in it – stay visible and be ready to hit the ground running once we are into our new normal.

If you have any questions or would like to know more about the above, we’d be delighted to hear from you. https://www.onetothree.co.uk/contact-us/

Stay safe x

10 Lessons Learned after 10 years in business

We are celebrating our 10th anniversary this month and wanted to share some lessons learned along the way!

Lessons Learned

Remarkably, 660,000 new companies are registered in the UK every year. That’s the equivalent to 70 new businesses being formed every hour.  60% of those new businesses will stop trading within three years, and 20% will close their doors within just 12 months. We therefore feel it’s a real achievement to reach our 10th birthday and here are top 10 tips.

1.The people you work with are the most important thing

Our first point has to be to thank everybody who has helped us along the way.  From the amazing clients we work with to our fabulous support team, we couldn’t have survived 10 years in business without you all. It’s also worth mentioning the relationship between us. Although we’ve been friends for 30 years it’s our identical work ethic which has really made One To Three work. We feel very lucky to have each other and we’re in touch on a daily basis, whether it’s discussing the latest enquiry, how we’re working on a project together or running ideas past each other.  We honestly don’t think One To Three would work without each other.

2. You won’t win every project and that’s ok

The memory of our first ever prospective client meeting still makes us chuckle! We arrived in Windsor, heels and lippy on, PowerPoint presentation at the ready on a HUGE lap top (we weren’t earning enough for swish Macbooks then!), business cards, handouts – you name it. Thinking back to this meeting we’ve said to each other we can’t even really remember what the prospect was after! We bombarded him with our scripted PowerPoint,  told him everything we’d ever done in the field of marketing and came away with ….unsurprsingly….nothing!

No experience is wasted though and never again did we turn up to a meeting with ‘all the gear and no idea.’ We now pride ourselves on being ‘just us’ and for taking the time to ask the right questions of a prospective client and prepare, prepare, prepare whether it’s for a 1-2-1 or a large client proposal!

3. Just say no!

Those of you of a certain age will be singing this tune from “Grange Hill.” Well, it took us a good few years to ‘just say no’ but a massive lesson learnt is that it’s ok to not take work on. Sometimes the timing isn’t right, the project is too big or too small, the area of expertise doesn’t quite fit or there might be a client clash. No isn’t a bad word. In fact it’s a great word because used in the right place at the right time saying no is extremely empowering (and has most certainly kept us sane over the years).

4. Work with other specialists

Just saying no, leads us nicely on to referring any work that doesn’t “fit” to the people who can really help.  We’re very honest with any new enquires and know where we can help best. In fact some prospective clients have fed back how refreshing it is to be totally upfront and honest.  So if somebody wants a complex Facebook Advertising campaign, or running an all singing all dancing Google Ads campaign, we surround ourselves with specialists who we can send them to.

5. Know your skill set and where you want to work

When we first started back in 2010 we were offering all sorts of marketing support from corporate communication channels, event management to PR.  However over the years, we’ve realised how we can help our clients the best and more importantly the work that we actually enjoy doing.

When we look back at how far we’ve come since 2010 we’ve got reason to pat ourselves on the back and one of the most successful journeys we’ve been on is to become sought after social media and SEO trainers.

We put the work in, of course, but we’ve developed ourselves into professional trainers who regular run group and 1-2-1 workshops with businesses in and around Bucks and Berks.

We still get that flutter of nerves and adrenaline before we run a course but that’s a good thing and we will continue to learn ourselves so our training becomes better and better.

Knowing the areas you want to work in and how you want to work will certainly make your job more enjoyable. Whilst we work with a wide range of companies, when new business enquires come our way we know immediately which ones we will be able to help the most and this is how our business will continue to grow, with our support team helping along the way.

6. Push out of your comfort zone

Whilst saying no is a good thing, sometimes a project comes along on a very large scale, but you know you have the skills you have to do it, it’s just a little bit daunting at the time.  We’ve had several occasions where we’ve been asked to present to large audiences or travel to places further afield. We’ve also set up webinars and trusted the technology to take our training all over the World (as far a field as the USA and Canada). We’ve also seen some of our larger clients go though massive change, with changes in senior management and we’ve been to some pretty full-on meetings.  However the scale of this work doesn’t mean we can’t do it.  Sometimes we have to pinch ourselves that “little old us” has been involved in such big projects.  However pushing out of your comfort zone gives a real sense of achievement (and also makes the day-to-day stuff seem so much easier).

7. Networking

Joining a networking group is the single best decision we made for our business. It’s brought countless clients our way, amazing contacts who we now outsource to, training, support and friendship.

When we began networking back in 2010 we joined WIBN in Maidenhead and we joined together! It took us back to our A-level English class where we’d sit together, petrified that Mrs Jones would ask us a question about Chaucer!

It wasn’t long before we were brave enough to network separately, spreading our net. After all there were no scary Mrs Jones’ at WIBN and Athena, only lovely friendly ladies – many of whom we still network with today.

8. Flexible working wins!

The whole point of setting up One to Three Marketing was so that we could work flexibly around our families and without a doubt we’ve achieved that. We love that we are able to do the school drop offs, watch sports fixtures and plays and still get to do the job we love. Some days we might not be at our desks much at all, but the world doesn’t stop spinning and we can work that evening.

We now have extra virtual members of our team who do regular work for us and we don’t mind if they work at 2 in the afternoon or 2 in the morning! We are huge advocates for flexible working and hope to see more businesses embrace it in the future.

We’ve also learned it’s ok to let others know our hours.  We don’t want to be in client meetings or on conference calls when our children are home from school (even though they are all teenagers now) and all of our clients are totally respectful of this (and in fact lots of them work in a similar way).

9. It’s ok to be happy with where you are

We get lots of advice from well-meaning individuals encouraging us to grow the business, employ staff and perhaps even set up a joint premises.  Whilst sometimes these thoughts cross our minds we know that what we currently have works well for us and our families.  We don’t want to have a huge company to float on the stock exchange (although retiring in the Caribbean does sound attractive)!  Seriously, we think it’s ok to say we’re happy with what we’ve got and we don’t want to be managing teams of people and working longer hours than we do now.  That’s not to say we’re not ambitious and that we don’t want to succeed.  We’re just content with what we have. It’s more important for us to have time in our busy weeks to fit in some exercise, go on a dog-jog or even meet up for one of our board walks.

10. Proving that mixing business and friendship can and does work

There were a few cynics when we joined forces in 2010. Would our friendship crash and burn? Was business worth testing our friendship? Well, to those cynics….look at us now!! We’re not saying it would work for everyone but we are lucky to share a very similar outlook on business and life and it’s fair to say never in these 10 years have we shared a cross word. We totally have each other’s backs, are 100% honest with each other and wouldn’t want to be in partnership with anyone else.

Of course we’ve learned loads more over the years but these things really stand out to us – here’s to the next ten!!!

Our Top Ten Free Tools for Digital Marketing

To celebrate our 10th anniversary of being in business, we’d like to share our top 10 free tools which we couldn’t live without when it comes to digital marketing.

  1. Google My Business – Every business owner should have a Google My Business listing. It’s free and appears at the top of the page for local search which is amazing for your Google rankings. Google My Business functionality continues to grow on a regular basis. Read our blog about making the most of this great free tool.
  2. Google’s Keyword Planner tool – Anybody who works with us knows the importance we place on keywords.  We encourage all of our clients to consider which keyword phrases they want to be found for and then RESEARCH them. Keyword phrases are not just for your website! They should be used on your LinkedIn profile, your blogs and your social media posts.
  3. Google Analytics – It’s the first thing we do when we start working with anybody; ensure they have Google Analytics on their website.  It’s our favourite tracking tool and this is a must-have for every website owner. Again it is free and only takes a couple of minutes to install on your site. You can make all kinds of decisions from Google Analytics and review what’s working well and what needs changing.
  4. Google Alerts – Struggling for things to say on social media?  You can search for any topic on Google Alerts and you will find everything in today’s press on that subject!  You can even set up daily and weekly alerts around your keywords to ensure you don’t miss any latest news.
  5. Pixabay – We’re always telling our clients about the importance of good imagery.  You should always use an image or video on any social media posts. Please be careful of copyright on images (you can’t just use any image from Google as you might get fined).  Pixabay has a whole bank of images and videos which are royalty free.  Simply visit the site and type your keyword or theme into the search bar.  Our tip is to scroll down and go past the first page, so you don’t end up using the same images as everybody else.
  6. Canva – You don’t need to be a graphic designer to create your own bank of images.  Canva is really simple to use and creates images in the right size and format e.g. Facebook covers, LinkedIn banners and Instagram posts. You can use your own images and add wording, contact details and even photos.
  7. StorySwag – There are various apps to create moving images and videos but we love Wordswag. So simple to use and you can create videos and tell stories quickly and easily, again adding words over your images and they even have a bank of quotes and jokes you can tap into.
  8. Hootsuite – We’ve tried various social media management tools but Hootsuite has always been a firm favourite.  It’s easy to set up and you can manage all of your social media platforms from one place. Please note that the free version allows up to 3 social media platforms with the scheduling of 30 posts at any one time, but for most small businesses this is sufficient.
  9. Mailchimp – If you are sending any form of email communication to a group of people we always recommend using an email campaign tool so that you can measure open rates, see who clicked through and follow up accordingly.  Our favourite email tool is Mailchimp. You can set up your own templates to use time and time again.
  10. CollageMaker – Finally if you are looking for a way to display multiple images in one frame, we suggest CollageMaker.  There are a wide number of layouts and designs and you simply upload your photos.  You can add texts, frames and even emojis to really make your imagery stand out.

There are lots more free tools available to help with your digital marketing, but these are the ones that stand out for us and the ones we use on a weekly basis.  Have you got any free tools that you’d add to to the list? We’d love to hear from you!

Free Tools For Digital Marketing

7 tips to help your summer marketing

Summer holidays and summer marketing don’t seem to mix, or do they? The summer holidays are fast approaching and people are increasingly taking more time off work as some business seems to go “on hold” during August. We were recently asked for our top tips as to how to keep your marketing going over the quieter summer months.

Here are 7 tips as to how small companies can keep things “ticking over” during busy holiday periods.

  1. Make the most of scheduling tools for your social media, such as Hootsuite or Buffer. You can schedule messages for while you are away. Social media is a great way to stay in touch with your networks over the holidays. You can also use Facebook‘s own scheduling tool to share content during the holidays and even boost your boosts while you are away to reach a larger audience. Find out how to make your social media posts authentic and credible in our latest blog post.
  2. Newsletters or email campaigns are also a really good way of keeping in contact. Again with tools like Mailchimp or Constant Contact you can schedule these for any time to suit you and your business.
  3. A good way to keep things ticking over is via a blog – A once a month update can keep the content of your website fresh and interesting. This can also drive the subject matter for your social media, so your marketing becomes “joined up” and focused. Our top tips for blog writing can be found here.
  4. While we are on the subject of websites, small amendments like updating your client list and adding some latest customer testimonials will keep your site current and up-to-date. We’ve shared our top tips on improving your Google rankings here.
  5. Make the most of visiting networking groups. If people are away, now is an ideal time to offer to sub for them, a great opportunity to visit different groups and meet other like-minded business people. Who knows, you might even pick up some new business along the way.
  6. Remember to update your Google My Business listing. You can add special hours, to suit your summer working schedule. It’s also a good idea to add an event or an offer that lasts over the Summer, as this will appear against your listing until the end date (rather than posts which drop off after a fortnight).
  7. Finally have you considered some reporting during the quieter summer months? Ensure your website has Google Analytics and use this to track which areas of your website are working well and which areas need improvement. You can use the quieter summer time to work on any problem areas so you are raring to go in September.

Are there any other tips you’d like to share? We’d love to know if we’ve missed anything to help your summer marketing!

Summer marketing

9 tips for writing a great blog

We’re continuing our ‘9 tips’ series to celebrate our birthday and today it’s all about blogging!

Blogging is a great way to add fresh content (which Google loves!) to your website and gives you a perfect platform to share your expertise and knowledge.

Here are our 9 top tips for writing a great blog:

  1. Ask yourself why?

blogging tips

Why are you writing? Is it to share knowledge, to offer advice, to share a success. Think what your goal for blogging is – more business perhaps, or brand awareness and also remind yourself who your reader is. Remember, you’re writing for them!

  1. Write an attention-grabbing headline

A great headline will ensure people keep reading – so get creative. You can either be clear about what the article is going to deliver or you can be clever and intriguing to entice people to read further.  Answering questions is often useful e.g. “How to set up an autoreply on Facebook Messenger”.  Sharing top tips often goes down well ….just like this blog (we hope)!

  1. Be clear in your first paragraph

Blogging tips

Without sounding pessimistic (!) assume that people won’t read beyond the first paragraph so make this as informative as possible. Go back to the good old ‘who, what, when, where, why, how’ formula of writing.

 

  1. Use sub headings

Blogging tips

Blog length is a moot point – SEO specialists often change their mind on blog length, in line with Google’s algorithms.We say it’s better to blog more often and in shorter bursts than to be put off with a word count and not blog at all. However long your blog is, use sub headings to break copy up as these make it easier for the reader and easier to write as you’ll have a structure. Bullet points work well too. Plan your blog around sections to help the writing process.

  1. Think SEO

You’ve written a great blog so you want people to find it! Considering SEO is really important. Firstly what keywords can you include in the blog? Use Google’s FREE keyword checker tool to find out what keywords are important for your site – click here to go to the planner. Also optimize your blog post in the ‘back end’ of your site, populating the meta titles, meta description, putting the keywords in your title etc.

 

  1. Use pictures

Wrapping eye catching images around your words will make the blog come alive – plain text is a bit boring so make your blog come alive. Pixabay is a great site that is a library of copyright free images. Remember to give your pictures alt tags to help with SEO.

 

  1. Consider vlogging

Blogging tipsVideo is not scary! We promise! It’s a great way to mix up your blog. You could do a piece to camera, sharing your knowledge, or you could use a tool such as Biteable to make a fun info-video. Screen recordings if you’re doing a demo are a great idea too! Video is so powerful and growing in importance in Google searches.

  1. Show your personality

A blog is a perfect place to share your personality. We try to do this regularly but blogging in a chatty style about our business journey, what we get up to and these are always really well received! People love people so share who you are! Click here and here to see two examples of our personality driven blogs (here we are pictured after completing the Muddy Dog Challenge for Battersea in 2018)!

  1. Share your blogs!

Don’t write your blog and hope people find it! Share it on your social media platforms and ask for people to comment, ask questions and be proud of your blog!

We’ve always said content is king and engagement is queen.  Ensure you allow people to comment on your blog and when they do make sure you respond!

We hope you’ve found these top tips useful! If you’ve had any great success stories with your blogs we’d love to hear about them in the comments below?

 

9 tips to improve your social media

To celebrate our 9th anniversary of being in business here are 9 tips to help you to improve your social media.

  1. First things first, are you using the right platforms? Instagram isn’t for every business – it suits a younger audience and a visual product. Twitter won’t bring much to the party unless you have the time to tweet, at least, daily and interact even more! Speak to an expert about what platforms are right for your business and ensure you’re managing one or two well, not five or six badly!
  2. Have you gone live? Live videos aren’t as scary as they sound and they can be hugely engaging for your audience. Facebook, Instagram, Twitter and LinkedIn offer ‘live’ tech and we’d highly recommend you give them a go. Whether it’s you chatting to your ‘fans’ directly, perhaps you can share some tips, a bit about your day, something to make people laugh, or you showing people around your office, studio or shop, the odd live is worth trying out! Read some more of our live tips here.
  3. Ask questions. Think of social media as you would a networking event. You don’t walk into a room and just stand there and talk…(we hope!) Asking questions on your page and getting people to engage with you is so important. Facebook, Instagram and Twittter have a ‘poll’ feature which is a great way to run a ‘survey’ or you can just simply ask a question.
  4. ALWAYS use an image! Sorry for the ‘shouty’ capitals but never EVER post to any social media platform without an image. Your message will simply get lost. www.pixabay.com is a great royalty free site if you don’t have your own images and another tool we love is Wordswag.
  5. Once upon a time..” The story functions on Instagram and Facebook are little snippets of information that sit at the top of the app or website for 24-hours before disappearing. They are a great way of getting your message ‘front and centre’ and are perfect for injecting a little bit of personality into your social media content. Give them a go! Read a bit more about Facebook stories here.
  6. Video isn’t going anywhere! We ran video workshops last year that proved to be very popular and we can’t stress enough how important video is when it comes to variety in your social media content. Did you know that we retain around 80% of what we watch and only 10% of what we read! 92 percent of mobile video viewers share videos with others and 55% of people watch videos online every day! If you’re not using video as a communication tool on your social media channels and website you’re missing out! Read a bit more about videos and ideal lengths here.
  7. Don’t sell, sell, sell. Social media content is not about purely selling. As a rough guide around 80% of what you share should be useful tips, personality, news etc and only 20% should be pure sales posts. We have developed a really simple social media content planning tool – if you’d like a copy just email claire@onetothree.co.uk.
  8. Join groups – Facebook and LinkedIn groups are a great way for you to reach a whole new audience. You can only paste in groups (at the time of writing) as yourself, not as your business page or company page, but Facebook has been rolling out a business capability, on and off, so watch this space. You might ‘kiss a few frogs’ before you find the exact right groups for you but keep going, when you find a gem you’ll feel like a Princess (or Prince!)
  9. Finally #hashtags. Used well they are a perfect way to grow your network, especially on Instagram and Twitter. They’re a great search tool on all Facebook and LinkedIn too. Don’t make up hashtags and expect to be inundated with new followers and likes. Hashtags are a way of joining a community not inventing one! This website is brilliant to find the most popular hashtags for various topics https://www.all-hashtag.com/top-hashtags.php.

We hope you enjoyed our 9 tips to help you improve your social media.

Look out for more in our 9 series this month!

Mailchimp and Facebook integration – a quick how to guide

Did you know that you can set an email sign up button to your Facebook page to link directly with your Mailchimp account?

It’s a great way to get new sign ups for your emailers and it’s quick and simple to set up…here’s our guide.

 

Log onto Mailchimp and click on your user name in the top right corner

 

mc1

 

Select Account

 

mc2

 

 

Select integrations and then select Facebook (it will be grey in colour if you haven’t already set this up)

 

mc3

 

 

Choose which FB page to link to and which list on Mailchimp. This may be a current list or you may wish to set up a new ‘social sign up’ list

 

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When complete the email sign up form will be a link in your FB page tool bar (usually this sits under ‘more’) and will look like this:

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We hope you’ve found this how-to-guide helpful!

 

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PR For Small Businesses

We are thrilled to welcome a guest blogger to our site this month. Hazel Scott is Director of Kai Communications and what she doesn’t know about PR isn’t worth knowing!

Thanks to Hazel for sharing her tips on PR for small businesses – find out more about Hazel on her website

hazel

www.kaicommunications.co.uk

What is PR?

Public and press relations are both shortened into PR and essentially work hand in hand. Press relations is about managing relationships with the ever expanding world’s media. Clients essentially judge you on the press coverage that you have obtained in their target media. Public relations is about managing relationships with the public in order to build interest, make a sale or to manage a brand’s reputation.

Why do PR?

Small businesses need PR as much as a multinational. Press coverage enables you to reach your target audience through various multi-media whether it be TV, radio, blogs, national, regional, local newspapers, or trade or consumer magazines, as well as of course online articles. Whilst experts argue about what the exact multiplier is, generally there is consensus that editorial coverage is at least three times (sometimes up to 20 times) more valuable than basic advertising, both because it is more likely to be read and carries the weight of a third party endorsement by the media outlet.

Starters for 10

Most PR campaigns start with a press pack being drafted which comprises a launch press release (more on this later) and a fact sheet about the company/ product and on key personnel. In addition, ensure there is a choice of relevant visuals which need to be over 1MB but under 5MB preferably.

The aim is to provide a journalist with as much relevant information as possible in the standard form of a press release.

There is no point sending a press release that has no news value so think carefully about what is different about your company/ product and why it is newsworthy.

Write it like a news story and make sure you include who, what, why, when, where, and how in the first paragraph or two then add any necessary supporting information. Your headline and first paragraph are the most important aspects of the press release.

The press release

THE HEADLINE

  • The headline should be brief and eye-catching. Headlines should be a grabber to attract readers.
  • Headlines should be written in capital letters, bold and in font size 14 preferably.
  • Above the headline you should have the business logo, a second heading clearly marked “PRESS INFORMATION” and the press release should always be dated with the date it will hit the journalist’s desk to give it a ‘today’s news’ feel.

OPENING PARAGRAPH

  • The lead, or first sentence, should grab the reader and say concisely what is happening. The next one or two sentences then expand upon the lead.
  • A journalist will make a decision as to whether to read on depending on their interest in the first paragraph (if the headline was interesting enough to make them read the first paragraph).
  • At its simplest, the first paragraph should comprise ‘Who, what, when, where, why, and how’.

 THE PRESS RELEASE BODY

  • The press release should be written as it would appear in a newspaper.
  • Avoid using very long sentences and paragraphs.
  • Avoid repetition, jargon and over use of technical language.
  • Deal with actual facts – events, products, services, people, targets, goals, plans, projects.
  • The length of a press release should ideally be no more than two pages. If you are sending a hard copy, text should be 1.5 spaced ideally.
  • Include relevant information about the company such as how long the company has been running and in short what the company does.
  • Always have a quote from a spokesperson e.g Hazel Scott, Director of Kai Communications says: “The company has expanded from two to 22 employees over the last two years and to win this award is the icing on the cake!”

THE END OF THE PRESS RELEASE

  • Always use the words “ENDS” to mark the end of the press release. Anything after that is only notes for the journalist.
  • Add contact information. If your press release is of interest, a good journalist will want more information and possibly to set up an interview or ask for pictures. Contact details should include name of contact, telephone number and email address.

Top Tips Before You Get Going:-

  • Consider your target audience.
  • Decide what your news angle is.
  • Decide who your spokesperson will be.
  • Select key words that would attract your reader.
  • The timing of the press release is very important. It must be relevant and recent news.
  • Avoid jargon or specialised technical terms.
  • You or your spokesperson must be available for comment, e.g don’t issue a press release and then go on holiday for two weeks!
  • Understand that this is not an opportunity to glowingly praise your own business, it is a presentation of facts on something newsworthy. Words such as ‘fantastic’, ‘excellent’ etc. should be avoided except in quotes by a spokesperson only when relevant.
  • Visuals – Help your story tell itself with a great picture.
  • Back it up. Don’t write about fluff and back up your story with supporting stats if you can.
  • Keep it short (under 400 words) to increase your chances of getting covered.

Your target media

When deciding who to send your press release to, think hard about who your customers are and what media they may read. Take time to look at who your customer base really are and then search for the relevant media who write about the area in question.

When to hire a professional

This blog is just a snippet of what a PR professional might do for you but if you have budget constraints there is no reason why you can’t make a start on your publicity. Just remember to do it well because first impressions always stick! Good luck!

www.kaicommunications.co.uk

 

Are you making the most of Google’s free tools?

I recently presented at a networking event and I shared a number of Google’s free tools that some people just aren’t aware of. Most people recognise that Google has the largest share of the search engine market (even my children use the term “just Google it”), but many people don’t have a Google account, let alone use some of the great tools Google has to offer.

Google has had a huge impact on the digital marketing world and it’s something that touches just about every channel us marketers use on a daily basis.  In order to make the most of the tools below, you’ll need to get a free Google account – www.google.co.uk. You can sign up on the top right hand side of the screen and it only takes a few seconds.

Here are some of my favourite free tools from Google:

Google Analyticsgoogle.co.uk/analytics
This is my favourite tool! I tell all business owners to sign up to Google Analytics. It’s quick and easy to install on any website. It will then give you all of the information you’ll ever need to know about your website traffic – how your visitors are reaching your site, where they are coming from and more importantly the quality of this data. There’s no point in having a lovely website if you have no idea if your potential customers are accessing it. Google Analytics can measure pretty much all of your digital marketing activity from email campaigns to social media.

Google Alertsgoogle.co.uk/alerts
You can type in any word relevant to your business and Google will give you a list of the latest press articles and blogs on that subject – perfect for sharing on your social media channels. I use this tool every week. You can even create alerts to send straight to your inbox on a daily or weekly basis.

Webmaster Toolsgoogle.co.uk/webmastertools
This is where you can check the overall health of your site, find out which keywords people are using to find your site and even check the mobile compatability of your website.

Google Placesgoogle.co.uk/places
Here you can add the physical location of your business, including your website and telephone number. Google Places listings often appear on the first page of Google, right under the Ads on geographic searches.

Google Keyword Tooladwords.google.com/KeywordPlanner
Want to know what people are actually searching for in Google each month and which keywords you should be using? This tool can you help you plan your keywords for each page of your website and even lets you know how competitive each search is.

Google+plus.google.com
Google’s social media platform with over 300 million monthly active users.  Adding content here will help your content get noticed and indexed by Google’s searches.

Bloggergoogle.co.uk/blogger
Google’s free blogging tool which is easy and intuitive to use, again giving you the opportunity to submit fresh and new content to Google.

If you have any questions on any of these free tools or would like to find out more, just get in touch.

Could you save £150 on your online marketing spend?

If you use (or want to use!) online marketing such as social media or SEO and your business is based in Buckinghamshire or Oxfordshire, you could be entitled to a £150 voucher towards your marketing costs via the fantastic Get Online, Trade Online scheme launched by Buckinghamshire Business First.

GOTO-page-banner

We are proud providers for this scheme and are already helping businesses who have claimed their vouchers with social media support and SEO.

Here is some more information from BBF…..please do get in touch with them if you think this scheme has your name written all over it!

Over the past decade consumer habits have changed rapidly as customers seek greater levels of control and freedom in how and when they purchase goods or services over the internet. As a result, total website sales in the UK are currently worth £164 billion per year.

To help businesses make the most of the changing market, Buckinghamshire Business First, in partnership with Oxfordshire Business Support, Buckinghamshire Thames Valley and Oxfordshire Local Enterprise Partnership’s, has launched its ‘Get Online, Trade Online’ (GO-TO) initiative to help micro’s, SMEs and sole traders based in Buckinghamshire and Oxfordshire to establish or enhance their online presence and encourage them to trade online.
Businesses can register their interest to receive vouchers worth £150, which will be available in early 2015, to help towards the cost of a website development project worth at least £350 (excluding VAT). Providers of digital based web solutions can also express their interest by registering their details to help small businesses find them, and encouraging customers to use the vouchers.
The vouchers, which are available until 20th March 2015, can contribute towards the cost of:
• Building a website
• Taking payment online
• Engaging with customers through social media
• Becoming efficient with online finance
• Marketing to customers online
• Staying safe online

If you are a small business who needs an online presence, or you know you can do more to promote your business and trade online, the GO-TO voucher scheme could be ideal for you.

To register now visit bit.ly/GO-TO-Voucher or call 01494 569062

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