Open post

Top social media tips for small businesses.

Do you remember a world without social media? I’m of a certain vintage….. so I do!  The way we communicate has changed enormously in the past decade and social media is now a big part of over 4 billion people’s lives.

According to the Digital 2021: Global Overview report, nearly 54% of the total global population use social media.
45 million of these users are in the UK, that’s 66% of the UK population.

This blog offers a guide that I hope will help to unravel the complexities of marketing your business using social media.

Who is your customer? It’s so important to know who you are communicating with. Knowing your ideal customer will inform you where they ‘hang out’ on socials and therefore tell you where you need to be.

Plan. “A goal without a plan is just a wish.” I LOVE this quote and it’s especially true when it comes to social media. “Winging it” will often mean your message is confused or you don’t post at all. Having a plan is a great way to save time, increase clarity and build engagement.

DIY or outsource? Some business owners do all of their own social media, some outsource it. I think a perfect solution is a bit of both. You be the voice of your brand, authenticity is key, but work with experts so you understand how to use the platforms properly and perhaps work with someone to help you manage the load of social media marketing.

A picture paints a thousand words – this is so true of social media. Imagery is key! Whether you have your own images, investing in a photo shoot is highly recommended, or you use free resources such as Pixabay.com or Unsplash.com really think about your imagery and how they match your message.

So many people are still a bit scared about video but I think it is an essential tool to help you to stand out from the crowd on socials. It helps your audience to get to know you – your authentic voice can shine in a short video.

Social media should not be treated as a ‘flat’ sales tool. Infact around 80% of your content should not be sales led at all. Think top tips, fun, personality and sharing others news before you think about selling.

It’s not all about you! Interaction with others on social media is as important as posting your own content. Don’t be one dimensional. Take time to comment on other’s posts and share them, become part of their conversations as well as starting your own.

Don’t get too hung up on the statistics. It’s important to grow your channels and engagement is key but remember it is better to have 100 engaged followers who are your ideal customer than 1,000 unengaged people who aren’t who you’re wanting to reach anyway.

Review your plan regularly. Messages change all the time – reviewing at regular intervals will ensure your strategy is on message.

Have fun! Social media is a fun place to be and a great way to allow your brand personality to shine so have fun and enjoy!

Our guide to being authentic on social media

Selfie

 

We first wrote this post back in June 2019 and much of the advice we shared is even more relevant today as we enter the 6th week of the UK’s Covid-19 ‘lockdown.’ Social media has become a lifeline for so many people – it’s keeping us connected personally and professionally.

 

With this in mind we’ve updated our authenticity guide:

Being authentic is one of the main pieces of advice I give to my clients. People buy from people and the more ‘real’ you are the more you are likely to connect with people in a digital world – here are a few tips whether you use Facebook, Instagram, Twitter or all of the above! 

Be honest. 

Don’t try to appear to be something you are not. We are all adjusting to these extraordinary times and it’s ok to share how you are coping. 

Being approachable and honest is so important, in my opinion, always but now more than ever. 

Use video 

We are all lacking the connection that being physically with others gives us – video is definitely a good enough substitute.

Utilising video on social media is a great way to be authentic. Showing people the real you can be done so easily in front of the camera. 

It’s important to ‘just be you’ – you’re not perfect (no-one is!) so don’t try to make your videos perfect either.

If you try to make your videos perfect you’ll never post them! 

Taking the plunge with a live video is one of the best ways to really let ‘you’ shine – have something to say? Go live and say it! 

Here’s a few tips for recording videos – live or otherwise!

  • Prepare what you want to say. Don’t write a script necessarily (this will dampen the authenticity) but know what your point is so you don’t waffle!
  • Record your video / live somewhere that is quiet enough that background noise won’t be an issue and where there won’t be loads of distractions.
  • Check your appearance before you record (no sticking up hair or spinach in your teeth!!) but don’t obsess over looking perfect – this is you remember! 
  • Once your video is streaming or posted, don’t disappear. Be present to respond to comments and questions ‘in the moment.’

Keep it real! 

Keeping it real will make it you relatable. 

Are you finding working from home with your partner, kids and pets invading your space stressful?  Share it. 

Spilt coffee on your white top? Share it. 

Had a totally unproductive day & wondering if you should give up? Share it. 

All of the above will have happened to most human beings and by keeping it real and sharing the real journey you are on with your business, not the rose tinted version, will make you far more relatable. 

What interests you? 

I love my family, my dogs and walking and on occasion I’ll share some of this on my social media pages. The posts are always well received. 

I’ll always bring it back to business – for example if I’m writing content and hit a brick wall, a walk with the dogs in the woods always clears my head and gets me back on track. 

People buy people so by sharing some of your interests you are going to forge those online connections with like-minded people that might just lead to a business relationship. 

Keep going!

The Covid-19 crisis has hit many businesses hard and whilst times are tough and you might have had to pause any outsourced marketing but DON’T GIVE UP!  Keep your social media posts going, don’t disappear – even if it’s one post a week sharing your news, how you’re feeling, reaching out to others…..it’s worth it!

A regular flow of ‘you’ will help people get to know the real you. …..Social media authenticity is a great way of building your brand. 

Read more marketing tips here.

Open post

Engagement on social media – and how to increase it!

Now, more than ever, communicating with our customers online, via our social channels, is crucial. Social media is far from perfect but as we are being advised against social contact, for the time being, it will become a life line for our businesses.

This blog outlines some ways of increasing your engagement on your social media channels.

First of all – what is engagement? 

Engagement is something of a ‘holy grail’ for social media! Engagement means likes, comments and shares on your posts – an active action from one of your followers.

Reach is something often talked about – reach is the number of times your post is seen. So not acted upon, just seen.

What is a good engagement rate? 

This is an interesting one!

For Facebook

0.5 – 0.99% is considered average

1% and over is considered good

For Instagram

1-3.5% is considered good

3.6-6% is considered high

6+% is amazing!

These figures are small aren’t they?  Don’t let small numbers discourage you! Having less followers but followers of the right type is better

SPECIFIC TIPS FOR INCREASING ENGAGEMENT ON INSTAGRAM

  1. Use stories! They are a very engaging part of Instagram and a place to share your personality. Click here to find a full guide to using Instagram stories
  2. Video – embrace video as much as possible. Don’t be scared of it – our blog features various guides to help you – read them here. Videos are a great way to build engagement and share ‘you’ with your audience.
  3. Repost – sharing posts on Instagram is a way to interact with others and build relationships. This in turn builds engagement. You have to use a third party app – you can find it on the App Store – click here for info. Once downloaded it’s a process that takes a minute.
  4. Hashtags are a way of getting involved in other people’s conversations. http://best-hashtags.com is a great website to research which hashtags you should be using.


SPECIFIC TIPS FOR INCREASING ENGAGEMENT ON FACEBOOK

 

  1. Ask questions! Use Facebook’s poll function – this is a great way to get talking to your fans and have some fun. To add a poll:

From your News Feed, click Pages in the left menu and select your Page.

Click Write a post… at the top of the Page.

Click then select Poll.

Type the question you want to ask.

Click Option 1 or Option 2 and enter the options for your poll. …

Click or to add a photo or GIF to your options.

2. Groups are HUGE on Facebook. Finding geographical groups, industry specific, lifestyle led – you could suddenly have  access to thousands of members. Engage with them – share links to your page and get to know others.

3. Go LIVE! Be present on your page with ‘the real you’. I am a believer that your authentic voice needs to come through as much as possible and there’s not better way to do this than going live!  Simple select the ‘live’ button at the top of your page.

4. Post less! Less is more with Facebook. Don’t feel the pressure to keep posting and slogging away to get engagement – this will saturate your audience. Give your content more thought, ask questions and give the post room to breathe. Your engagement will grow.

 

Thank you for reading – Claire

9 tips to improve your social media

To celebrate our 9th anniversary of being in business here are 9 tips to help you to improve your social media.

  1. First things first, are you using the right platforms? Instagram isn’t for every business – it suits a younger audience and a visual product. Twitter won’t bring much to the party unless you have the time to tweet, at least, daily and interact even more! Speak to an expert about what platforms are right for your business and ensure you’re managing one or two well, not five or six badly!
  2. Have you gone live? Live videos aren’t as scary as they sound and they can be hugely engaging for your audience. Facebook, Instagram, Twitter and LinkedIn offer ‘live’ tech and we’d highly recommend you give them a go. Whether it’s you chatting to your ‘fans’ directly, perhaps you can share some tips, a bit about your day, something to make people laugh, or you showing people around your office, studio or shop, the odd live is worth trying out! Read some more of our live tips here.
  3. Ask questions. Think of social media as you would a networking event. You don’t walk into a room and just stand there and talk…(we hope!) Asking questions on your page and getting people to engage with you is so important. Facebook, Instagram and Twittter have a ‘poll’ feature which is a great way to run a ‘survey’ or you can just simply ask a question.
  4. ALWAYS use an image! Sorry for the ‘shouty’ capitals but never EVER post to any social media platform without an image. Your message will simply get lost. www.pixabay.com is a great royalty free site if you don’t have your own images and another tool we love is Wordswag.
  5. Once upon a time..” The story functions on Instagram and Facebook are little snippets of information that sit at the top of the app or website for 24-hours before disappearing. They are a great way of getting your message ‘front and centre’ and are perfect for injecting a little bit of personality into your social media content. Give them a go! Read a bit more about Facebook stories here.
  6. Video isn’t going anywhere! We ran video workshops last year that proved to be very popular and we can’t stress enough how important video is when it comes to variety in your social media content. Did you know that we retain around 80% of what we watch and only 10% of what we read! 92 percent of mobile video viewers share videos with others and 55% of people watch videos online every day! If you’re not using video as a communication tool on your social media channels and website you’re missing out! Read a bit more about videos and ideal lengths here.
  7. Don’t sell, sell, sell. Social media content is not about purely selling. As a rough guide around 80% of what you share should be useful tips, personality, news etc and only 20% should be pure sales posts. We have developed a really simple social media content planning tool – if you’d like a copy just email claire@onetothree.co.uk.
  8. Join groups – Facebook and LinkedIn groups are a great way for you to reach a whole new audience. You can only paste in groups (at the time of writing) as yourself, not as your business page or company page, but Facebook has been rolling out a business capability, on and off, so watch this space. You might ‘kiss a few frogs’ before you find the exact right groups for you but keep going, when you find a gem you’ll feel like a Princess (or Prince!)
  9. Finally #hashtags. Used well they are a perfect way to grow your network, especially on Instagram and Twitter. They’re a great search tool on all Facebook and LinkedIn too. Don’t make up hashtags and expect to be inundated with new followers and likes. Hashtags are a way of joining a community not inventing one! This website is brilliant to find the most popular hashtags for various topics https://www.all-hashtag.com/top-hashtags.php.

We hope you enjoyed our 9 tips to help you improve your social media.

Look out for more in our 9 series this month!

Stand out from the crowd on social media

Facebook released figures last week stating that 1.9 billion users are on Facebook each month and 700 million on Instagram. Mind Boggling!!

It’s great news that social media platforms continue to thrive and grow but just how do you make your posts stand out?

We wanted to share our favourite ten tips and tools with you.

________________________________________________________________________________

Always add images to your posts. Instagram is of course image led but we recommend you don’t ever post on Facebook without an accompanying image either. The eye is so much easier drawn to an image than just words.

________________________________________________________________________________

An amazing website that gives you access to copywrite free images is pixabay.com Search by keywords and you’ll get a great selection to use. You can become a member and add your own images for others to use too. Pixabay is one of our favourite picture sources.

________________________________________________________________________________

Add images to Tweets too. Although Twitter is more about the ‘short, sharp’ 140 character message, images will help your tweets to stand out from the crowd.

________________________________________________________________________________

Did you know you can amend the font in a Facebook post? We shared a nifty tool we found on our Facebook page last month. Check out http://www.fbfontchanger.com for access to all sorts of fonts that will make your posts that little bit different.

________________________________________________________________________________

You can upload multiple photos to Facebook in the form of slideshows. When you want to add a new post hit the ‘camera’ icon and choose the slideshow option. Add your photos, set how long each image should show for and hey presto. A great little rolling slideshow is created.

________________________________________________________________________________

Instagram has a recent update that allows you to add multiple images to a post – give it a go! Just click the ‘collage’ icon to the bottom right when adding your images. It’s a great story telling tool.

Create collages. There are many free apps out there to create picture collages. Two of our favourites are InstaCollage and CollageFactory – collages allow you to tell a story in one photo and look really effective.

________________________________________________________________________________

Don’t neglect video! We’ve blogged about the importance of video previously. It’s important to mix up the content of your social media feeds so link to YouTube, post some video clips directly or check out tools such as Boomerang – read more in our video blog 

________________________________________________________________________________

Play with filters. The filters available on Instagram can take your images to the next level – experiment with them, try sepia and black and white. Going with something a bit ‘different’ will make people notice you.

________________________________________________________________________________

Go Live! Facebook, Instagram and Twitter all have ‘live’ options where you can video in the moment and share what you’re up to right now with your audience. Give them a go! The functionality of the live tools is really user friendly and you can just start with a few seconds of what’s happening in your world and build up to sharing pieces to camera or more detail. Read more about Going Live in our blog

________________________________________________________________________________

Enjoy getting creative – don’t be a wallflower…..smile, sparkle, shine!!

How to make the most of Instagram

We’re pleased to be running a group Instagram training workshop in April – read below for all of the information

 

 

April 27th 2017

10am – 1130am

High Wycombe

£55 per person

 

Instagram is one of the fasted growing social media platforms and its influence is on the rise.

The biggest age group of Instagram users is 16-24 with 24-34 not far behind.

Is this your target audience? If so you need to be making the most of Instagram.

Our workshop will get you started, give advice on how to set up your account for maximum effect, what to post, when to post it, how to use stories and #hashtags and how to build your followers.

A maximum of 4 people at the workshop will ensure you’ll get hands-on help

To book your place email Claire@onetothree.co.uk or call 07970 403158

Why you MUST use video in your social media marketing

Usually we aren’t ones for being bossy (a-hem…..some might disagree!) but I’m very happy to put my neck on the line and say if you’re not using video as part of your social media content YOU SHOULD BE!!!

Social media is becoming less and less about the words on the page and more and more about the imagery and video used. Social media platforms are encouraging video at every turn – Instagram stories, Twitter and Facebook Live …it’s all aimed at us sharing more and more moving pictures!

We wanted to share some good reasons why we think (know) this and some tips on how to create your own video too.

Why use video?

  1. Video builds trust! Social media is all about building a relationship with your customers and all good relationships are built on….you’ve got it….trust! Just look at how YouTubers have sky-rocketed in the last 12 months, millions of people subscribe to channels that share content via video.
  2. Google loves Video! Stats show that You’re 53 times more likely to get your website on the first page of Google if you have a video embedded on your website. Don’t forget that Google owns YouTube, so there has been a significant increase in how video affects search engine rankings.
  3. The world is going (or should we say has gone) mobile! YouTube reports mobile video consumption rises 100% every year
  4. If you’ve got a complex product or service a short video can demystify this far quicker than the written work or a diagram! Think animation and beautiful imagery with some keywords – a voiceover isn’t always necessary – get creative.
  5. Video is easy to digest – assume your customer is lazy or busy or both! A short video requires no effort on their part.
  6. People share things that make them ‘feel’ so if you want your video to go viral focus on the emotion of the piece rather than the facts

 YouTube – a must have!

If you do one thing today, set up a YouTube channel – it’s a free Google tool and one you should be utilizing.

Name your page well (with your brand) add logos and a description that is in line with the rest of your marketing online.

Don’t forget to optimize your Videos on YouTube – write interesting titles and descriptions with your keywords in mind. Add a link back to your website, products and services to make it easy for visitors to your YouTube channel to find out more about you on your website.

Creating video

You don’t need to hire a fully fledged film crew to create your video.

The fantastic app iMovie allows anyone to create engaging videos in a few minutes with minimal knowledge! No more excuses for not making videos! A 1 minute clip of images with a voiceover can take about the same time to create – and it looks really professional.

The best way to learn is to play around with apps like iMovie. You’ll find your own favourites! Ripl and Facebook’s inbuilt slide-show app are my other faves as well as Boomerang – great for moving images of a few seconds.

We hope we’ve inspired you to give video a try!

 

 

Open post

Starting the year with a BANG – award winning social media no less!

WOW! We’re starting the new year off with a bang as we’ve just found out that we have helped one of our clients, Lavender and Stone Beauty Rooms to win a major social media competition!

We’re feeling pretty awesome to say the least!

Beauty giant Decleor invited all of their salons and spas across the UK to participate and we are over the moon that Lavender and Stone have won!

We used a mix of social media strategies and platforms, including paid for ads and organic posts across Facebook, Instagram, Twitter and LinkedIn. We aimed for beautiful visuals, engaging copy and regular posts.

We had to submit a 1-pager to summarise how far our campaign reached….

Here’s the winning entry!

15895295_10154759390420499_7536475895266521692_n-2

Twitter quick tip….

Following a question from a colleague today I thought I’d address the issue of characters when composing a tweet

twitter-1183719_640

Twitter allows 140 characters.

That’s not many!

It includes spaces and it includes any links or images (which generate a link) that you add to your tweet.

You can get smart by using abbreviations such as “Pls” instead of “please” “&” instead of “and”….you get the picture!

You can also shrink links using tools such as Ow.ly and bitly.com

These nifty sites change a long URL such as www.onetothreemarketing.com/blog to something far more Twitter friendly….like this http://ow.ly/ZNORb

That’s all for today! I hope this tip was useful. Claire x

Social media quick tip – Facebook Page ‘ownership’

Some businesses will ask a member of their team, a VA, or a marketing consultant to set up their Facebook page. The best way to do this is to link the page to the Facebook personal profile of the person who owns the business, this ensures that a few years down the line the owner of the page (and the business) who is likely to remain the same keeps control of the Facebook page.

However lots of businesses haven’t done it this way and the ownership of the Facebook page will sit with an ex-employee or the VA or the marketing consultant.

There is no need to panic!

To ‘gain’ ownership of a page you simply need to be an admin.

If you are an admin you can delete other page admins or editors from the page and it becomes under your control.

Simply go into Facebook – settings – page roles and click the ‘x’ next to the name you wish to remove.

You’ll be asked to enter your password (that’s your personal FB login) and then, that’s it, you’re done!

So for all of you business owners out there, take 2 minutes to ensure you are an admin on your business Facebook page so that if you do need to ‘take ownership’ it’s a quick and easy process.

 

Keep your eyes peeled for more social media quick tips!

Posts navigation

1 2 3
Scroll to top