Marketing is often one of those items on your to-do list that keeps getting pushed back – with clients to service, products to ship and staff to manage, your SEO or your Social Media might tend to take a back seat. However, during this time where you may find you have more time on your hands, why not focus on your marketing?
We’ve summarised a few ‘quick wins’ that are easy to achieve and will keep you and your business visible until the world opens up again!
Google Business Listing
Spend some time updating your all-important Google Business listing and if you haven’t got one…now is the time to set it up. To get started you’ll need a Google account and then go to business.google.com and follow the steps.
If you are already listed you can update your photos and videos, add regular posts (they expire after 7 days) and ensure your business description and opening hours are up to date.
Google has added a Covid-19 Update so you can post about any changes to your operation during this time.
You can find out more ways to optimise your Google My Business listing on our blog. https://www.onetothree.co.uk/blog-making-the-most-of-your-google-my-business-listing-2019/
Read more about using Google’s tools here. https://www.onetothree.co.uk/category/google/
This is a great time to give your social media profiles a Spring clean.
Here’s some ideas:
- Check that your summary profile is up to date, along with your experience and your skills. Make sure you reach an “All Star” status. LinkedIn members with an all star status “are 40 timesmore likely to receive opportunities through LinkedIn.” Only 51% of members have a completed profile, so get ahead of the game.
- You could also try out LinkedIn’s new poll functionality to improve your engagement.
- Why not also work on getting and giving some LinkedIn recommendations.
Ensure your about section is up to date and that your cover and profile pictures are relevant and up to date.
Ask for some new Facebook reviews.
Schedule some content and interact with others more regularly.
Twitter and Instagram
Check your bio is up to date and that your profile pictures are relevant.
Research relevant hashtags and interact with others.
If you are a business, such as a beautician or hairdresser, café or restaurant, who cannot operate at all in the current climate why not offer vouchers for sale now, for future use. You could also run a competition to win some products / vouchers / meals later in the year.
Read more about social media marketing here. https://www.onetothree.co.uk/category/social-media/
Is your content up to date? Have you posted about Covid-19 and if it is business as usual or if there are some changes your customers should know about.
Have you been meaning to blog? Perhaps now is the time to think about some posts and get writing so you have a bank for future.
Could your imagery do with a refresh? If so check out free resources such as www.pixabay.com and give your site some TLC.
You could review your keywords and SEO.
Read more about SEO here.
We’ve heard so many people say that this is a great time to be working on your business rather than in it – stay visible and be ready to hit the ground running once we are into our new normal.
If you have any questions or would like to know more about the above, we’d be delighted to hear from you. https://www.onetothree.co.uk/contact-us/