GDPR – an introduction to what it means from a marketing perspective

The notes below are our understanding of the main aspects of GDPR, looked at from a marketing perspective. They are in no way a full list of what GDPR means to businesses but we hope serve as a useful introduction.

The company we used for our training was https://gdpr-info.com and suggest if you require further training you contact John Wilson directly.

Data that is currently held

If you send an ‘opt in’ option and people do not opt in you MUST delete them from your databases. And you can only send this opt in once.

This could be extremely detrimental to many businesses because it’s proven that a small percentage of people will ‘opt in’ – this doesn’t necessarily mean they don’t want to be contacted however. They might have missed the email, deleted it by accident or simply been to busy to respond.

Before you send this ‘opt in’ be SURE your business can cope with losing significant amounts of current data.

Recommendation for data currently held from GDPR-info.com

Keep using ‘as is’ ensure you have a clear unsubscribe option on the emails / hard copy mailers.

Note: If you have an ongoing relationship with an individual you do not have to seek permission to continue communications. If this person asks to be removed from your list you must do so.

Data collected after 25 May 2018 (When GDPR becomes live)

Subjects must opt in – you cannot assume they are ‘ok’ to receive communications unless they say otherwise.

Example:

  • New client comes into the salon
  • Fills out new client form
  • There must be a box for them to tick consenting to receive information
  • There must be a box for all sources – e.g. email / SMS / post
  • There must be an unsubscribe option on all communications

Websites

Privacy and cookie policy

Every business must have a privacy policy on their website. This cannot be part of the overall Ts and Cs.

An example privacy policy can be found here: https://www.techdonut.co.uk/staff-and-it-training/your-it-policies/sample-website-privacy-policy-template

Cookie ‘pop up’

This is now an essential – as a new user visits your website they must see a pop up that states the following (or similar)

“This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. {accept button}. View our privacy and Cookie policy here.”

Speak to your web developer to get this pop up installed.

Social media

Be aware that tagging individuals in posts on your business page or in your group should not be done without permission.

Avoid sending DMs to people who follow you / like your page. Them connecting with you is not giving consent for you to message them directly to ‘sell’

Avoid storing data on your social media audience.

ICO

ALL businesses who handle data must become members of the ICO (Information Commissioners Office.) Information here as well as a tool to check if registration is required, if you are unsure: https://ico.org.uk/for-organisations/register/

Don’t forget paper records

If you get clients to fill out forms / questionnaires how are you storing these?

If they are transferred to computer shred the originals.

Any other regulations that require the keeping of paperwork (e.g. ABPI regulations, CPD etc) will override GDPR.

You must not penalise people for NOT giving consent

E.g. if you have a ‘white paper’ available on your website to download you cannot supply this only to people who give their email in return.

Data storage – considerations

How is the data stored?

Is it secure?

Is it encrypted?

If your computer was stolen or hacked would the data be accessible?

Staff training

If you have a business where team members are gathering data / have access to data ensure they have an understanding of the rules.

Who says meetings have to be in an office?

We enjoyed a fantastic strategy and planning meeting today in the great outdoors!

With three dogs between us walking them is part of our daily routine so we thought why not combine this with our regular catch up! Genius! We discussed how the year has started, current clients, plans for the coming month and how we’re going to celebrate our 8th business anniversary.

All at the same time as getting some exercise, fresh air and feeling thoroughly inspired by the gorgeous forest at the Look Out in Bracknell!

Multitasking, flexible working and harnessing our happy space – if Carling did business meetings…..

Claire and Lisa x

Fifty Shades of Social Media!

Everyone is talking about the release of Fifty Shades of Grey, ‘hitting cinemas tonight! Hands up who’s going to watch? We’ll let you into a little secret, we are!!

We’re sure social media will be ‘tied up’ and ‘buzzing’ (Ok last innuendo, we promise) with all things 50 shades so if you haven’t read the books and want to avoid spoilers, perhaps stay offline!

50 shades fever got us thinking about “Grey areas” in the social media world. You know, the jargon that can trip you up, the differences between a status update and a post, a group and a page and how on earth do you use hashtags!!

We hope you find our guide to the “Grey areas” of social media useful….oh and enjoy the movie!!

 

grey26f-1-web

 

 

Facebook

 

The most common question we get asked in our social media workshops is to explain the difference between groups, pages and profiles! So here’s a quick guide.

Facebook Groups are the place where small groups can communicate and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organise, express objectives, discuss issues, post photos and share related content. Groups range widely, from members of a church group or athletic team organising activities to serious topics on politics and world events or more lighthearted themes.

Facebook Pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook. Every person on Facebook can connect with these Pages by becoming a fan and then receive their updates in the News Feed and interact with them. Posts on pages can be boosted (paid for) to reach specific audiences and the page can be advertised within Facebook. Owners of pages also get access to insights to enable them to evaluate their page.

Your personal Facebook profile is all about you – personally! It’s where you share pictures of your life, holidays, friends, family etc. Some people do use their Facebook personal profile to promote their business or their cause – this is fine but you don’t get the benefits of boosting or insights.

 

Twitter

What is hashtag? A hashtag is a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic. Click on a hashtag and you can join in a conversation with a wide audience on the topic in hand. It’s a great way to find like-minded people to follow also!

What does a favourite mean? A favorite in Twitter is represented by a small star icon next to a Tweet and is most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

What’s a mention? A mention is any Twitter update that contains your “@username” anywhere in the body of the Tweet.

 

LinkedIn

There are three ways of communicating with your connections on LinkedIn.

Status Updates allow you to share thoughts, views and news with your connections. Status updates can be a sentence or two, perhaps a link to a news item or information on your website.

A post on LinkedIn is a relatively new feature and is, at the time of writing this, still being rolled out across the platform. Essentially it is an inbuilt blogging tool, a place where LinkedIn users can share their knowledge in detail and invite likes and comments from their connections. On publishing a post all of your connections will receive a notification within LinkedIn so it is a great way to remain on the radar of your contacts.

Of course there are many more “grey areas” but if you’ve got tickets booked for the cinema you won’t want to spend any more time reading!

We cover all of this and more in our bespoke social media training sessions so just email info@onetothree.co.uk if you’d like to find out more!

 

 

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