Instagram is the social media profile with the most design potential. It’s all about beautiful imagery, and video, and is best summed up, we think, as a story telling platform.
I’ve answered a few queries from clients lately about how to make their Instagram grids ‘better looking’, so I thought I’d round up some of my advice about Instagram Grid Design Tips in this blog. Enjoy!
First off – what’s a grid?
An Instagram grid is where all of your feed posts (not stories) are saved and they show up in a grid format if someone were to visit your profile.
To see your grid, log into your Instagram account, click on your logo in the bottom right of your phone…..there’s your grid!
Your Grid View is a colorful summary of your brand’s identity and a quick scroll gives visitors a sense of what your brand is like and what kind of content they’ll see if they follow you.
How can I make my grid stand out
There are a few ways to make your grid ‘shine’ and it’s really important that you know there is no right and wrong here. It’s about your brand and what works for you.
No Design is fine!
Some people ‘fly by the seat of their pants’ when it comes to their Instagram grids – and that’s just fine. We fall into this category, mostly, because we use Instagram as the ‘in the moment’ platform for us to post what we’re up to, who we’re working with and fun stuff along the way. We don’t plan our Instagram posts very much so having a grid design wouldn’t work brilliantly for us. However, we have started to dabble with ‘the big picture’ lately…..more of that in a minute.
A ‘no design’ grid is a hotch-potch of posts that tell a story without the need for artwork or much planning.
These grids are classy! Each image is laid on a frame that perhaps contains your logo or a specific brand colour. The result is a grid that looks super organised and calm on the eye. This is a nice example from one of our lovely clients Rebecca Crayford Lifestyle Management.
These posts are made using Canva.
Colours are everything
Some Instagram grids only post images that fall into a very specific colour palette. Jo Malone London is a lovely example of this, they use colour palettes to separate products, launches, messaging and the result is beautiful.
It’s all about the big picture
The Big Picture Grid layout is when you cut up one picture to spread across 3, 6, or 9 posts on your grid and the effect is one big picture. Like the image below:
This example works really well because each individual post tells a story on it’s own as well as in the big picture – however these big pictures can also be used for a general ‘standout’ message, the picture below is on our grid currently.
The effect on the grid is really great but the individual posts don’t tell a story.
For this reason, these are best used in small doses – special campaigns or messages, new launches etc.
There are various apps you can use to help you make these. Good old Canva is one and we also like Photosplit and Split the Pic on the App-store. (Similar versions available for Android)
As is so often the case with social media the best way to learn is to play around! Have fun!