Instagram Grid Design Tips

Instagram is the social media profile with the most design potential. It’s all about beautiful imagery, and video, and is best summed up, we think, as a story telling platform.

I’ve answered a few queries from clients lately about how to make their Instagram grids ‘better looking’, so I thought I’d round up some of my advice about Instagram Grid Design Tips in this blog. Enjoy!

First off – what’s a grid?

An Instagram grid is where all of your feed posts (not stories) are saved and they show up in a grid format if someone were to visit your profile.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To see your grid, log into your Instagram account, click on your logo in the bottom right of your phone…..there’s your grid!

Your Grid View is  a colorful summary of your brand’s identity and a quick scroll gives visitors a sense of what your brand is like and what kind of content they’ll see if they follow you.

How can I make my grid stand out

 There are a few ways to make your grid ‘shine’ and it’s really important that you know there is no right and wrong here. It’s about your brand and what works for you.

No Design is fine!

Some people ‘fly by the seat of their pants’ when it comes to their Instagram grids – and that’s just fine. We fall into this category, mostly, because we use Instagram as the ‘in the moment’ platform for us to post what we’re up to, who we’re working with and fun stuff along the way. We don’t plan our Instagram posts very much so having a grid design wouldn’t work brilliantly for us. However, we have started to dabble with ‘the big picture’ lately…..more of that in a minute.

A ‘no design’ grid is a hotch-potch of posts that tell a story without the need for artwork or much planning.

The Framer

These grids are classy! Each image is laid on a frame that perhaps contains your logo or a specific brand colour. The result is a grid that looks super organised and calm on the eye. This is a nice example from one of our lovely clients Rebecca Crayford Lifestyle Management.

These posts are made using Canva.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Colours are everything

Some Instagram grids only post images that fall into a very specific colour palette. Jo Malone London is a lovely example of this, they use colour palettes to separate products, launches, messaging and the result is beautiful.

It’s all about the big picture

The Big Picture Grid layout is when you cut up one picture to spread across 3, 6, or 9 posts on your grid and the effect is one big picture. Like the image below:

 

 

 

 

 

 

 

 

 

This example works really well because each individual post tells a story on it’s own as well as in the big picture – however these big pictures can also be used for a general ‘standout’ message, the picture below is on our grid currently.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The effect on the grid is really great but the individual posts don’t tell a story.

For this reason, these are best used in small doses – special campaigns or messages, new launches etc.

There are various apps you can use to help you make these. Good old Canva is one and we also like Photosplit and Split the Pic on the App-store. (Similar versions available for Android)

As is so often the case with social media the best way to learn is to play around! Have fun!

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Twitter Professional Accounts

Have you heard of Twitter Professional Accounts? They’ve been gradually rolled out since April 2021 and you can now change your Twitter account from a standard account to a professional account. If you run a business, or if you wish to raise your brand awareness, we would recommend using Twitter Professional Accounts.

Twitter Professional Profiles allow you to display specific information about your brand or business, directly on your profile. A Professional Profile will enable you, for the first time ever, to have a unique and clearly defined presence on the platform, separate from the general user.

This is our Professional Twitter account (you can see “Advertising & Marketing Agency” in the profile, above our website):

 

Twitter Professional Account, One To Three new profile

 

Unfortunately the categories currently aren’t that great, so many of our clients have selected “Professional Services”. Here’s the current list you can select from:Twitter Professional Account, Category List

 

To change your account to a Professional profile, simply go to your Twitter profile and select “Edit Profile”. Scroll down to the bottom and you will see “Switch to professional”.

Twitter Professional Account, set up

You then need to select your category and click next. Then choose between “Business” or “Creators” (the latter is for public figures and influencers):

Twitter Professionals Account, Account Type

Additional functionality will be added over time.  You can read more here.

If you are having problems changing your account to a Professional account, please ensure your existing Twitter profile adheres to these rules:

  • You must not have a history of repeatedly violating the Twitter User Agreement.
  • You must have a complete profile with an account name, a bio, and a profile picture.
  • Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organisation, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organisation. Parody and fan accounts are not eligible for Professional Accounts.

If you have any questions, please don’t hesitate to get in touch. Happy tweeting!

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Happy Birthday to us – 11 years in business

One to Three turns 11 years old this month! Last year we celebrated our anniversary with a lovely lunch out in London and a trip to the theatre. Whilst we are really sad we can’t get together in person this year we will be celebrating with a glass of fizz on Zoom (something we’ve done throughout the pandemic to keep in touch – here we are just last Friday!)

We thought we’d have a bit of fun and share 11 facts about us that you might not know. Enjoy!

1. Lisa used to enjoy performing as a child (and dressing up!) and could be found ice-skating in shows at her local rink, performing on stage or entering disco-dancing competitions!

2. Lisa took Spanish and French A-Level and can still hold a good conversation in Spanish to this day.  She’s remained in touch with her Spanish pen-pal Miguel and used to stay with his family, taking part in Las Fallas in Valencia and even being invited to his sister’s wedding! They still exchange Christmas cards every year signed from “Your Spanish Family”.

3. Lisa’s main hobbies are running and tennis and occasionally she takes to the courts with her husband (they’ve even won a couple of trophies together).

4. Lisa is a qualified scuba diver, and holidays before the kids were always booked around diving sites.  Imagine her excitement, when her boys learned to scuba dive 2 years ago in Mexico and they were lucky enough to see a sea horse, and even follow a sea turtle along the reef!

5. Claire LOVED horse riding as a child and teen and entered many show jumping and cross country competitions on borrowed ponies, especially her favourite Jamie. Her dream is to take up riding again one day and perhaps even own her own horse.6. Claire’s first job was when she was 14 in the kitchen of a nursing home. She used to help prepare Sunday lunch and would sit with some of the most lonely residents whilst they enjoyed their meal. To this day Claire loves a good chat!

7. Claire is married to her childhood sweetheart – they began dating at the age of 17 and used to meet up at the bus stop outside school!

8. One of Claire’s dreams is to own a camper van and explore the UK  with her husband – once the kids are old enough to be left home alone this dream will become a reality!

9. Claire and Lisa first holidayed together at the tender age of 17 and 18 respectively. Two weeks in Tenerife were one big party – our kids are now nearing this age which is slightly terrifying!

10. We’ve since holidayed together a number of times – Lisa’s hen-do in Dublin, a weekend break in Edinburgh and Lisa’s 40th birthday in Barcelona.

Our most recent trip was in 2019 when we took the husbands, kids and dogs for a family break to Dorset.

11. Claire and Lisa are both dog lovers. Claire has a black lab Sookie who is 10 and a golden retriever Fergus who is 7. Lisa has a black lab called Milly who is 4 and Claire actually helped Lisa to find her when she started looking for a puppy! We adore our dogs!!

Thank you to everyone who has supported us over the last 11 years – especially the last 12 months which have been our most challenging! We really can’t wait to see what the next 11 years bring.

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2020 – what a year!

When the Oxford English Dictionary can’t just pinpoint one word of the year you know there is something amiss! They’ve included words including unprecedented, covidiot, zoom-bombing, lockdown and circuit breaker. These words along with self-isolating and social-distancing wouldn’t have been uttered at all in 2019 would they?

This time last year we had had a bumper year working with more clients than ever before and we were very excited planning our 10th business birthday, which falls in February. We were full of optimism and excitement and couldn’t wait to see what the year had in store…..little did we know! As we always do at this time of year, we’ve decided to put together a bit of a roundup of what we’ve been up to in the last 12 months, what we’ve learnt and what our plans are for the coming year are.

On the 8th of February we travelled into London with our lucky (some might say long suffering) husbands and celebrated our 10 years in style.  We really pushed the boat out and had an amazing lunch at Restaurant Gordon Ramsay before strolling to the West End to watch Hamilton. Both were incredible experiences.

 

 

 

 

This proved to be our last proper outing of the year, it’s sad to think of that beautiful restaurant having to close for much of 2020 and of course the doors of the theatre haven’t opened at all since we first went into lockdown in March. We are so glad that we celebrated as we did; 10 years in business is no mean feat and we are really proud of One to Three and the work we do. Whilst at times this year it felt like it was all falling away, we are able to end the year on a positive note.

As so many other small businesses have found, things changed in an instant in March and during the first week of lockdown we got several phone calls from clients saying they needed to pause our services, they were unable to operate as normal or they were furloughing staff.  We could sugar-coat it, but we’d rather be honest,  it was devastating – not only did we feel like we had no control over our own business but clients we knew well and respected greatly were effectively shut down overnight. It was heartbreaking.

Throughout all of lockdown there have been highs and lows and we’re not ashamed to admit at times there has been a little bit of wallowing and a few tears along the way, with feelings of overwhelm like so many others.  However, we’re proud that with the support of each other and some fabulous people around us (and some wine along the way), we’ve been able to dust ourselves down, pick ourselves up and ask, “right…. what can we do to help?”

At the start of lockdown, we were fortunate to be able to carry on working with some of our clients so we dug deep and gave them the best possible service we could. We moved all of our training and all of our meetings online…… thank goodness for Zoom (anyone else wishing they had taken out some stocks and shares in January!).

We are hugely grateful to every single client who was able to carry on working with us – we know it’s been so difficult for so many businesses and we can’t begin to thank you for your continued loyalty and support.

Networking groups moved online so we able to keep connected to our all-important communities  – huge thanks to Emma and The Athena Network-West Chilterns and Chloe and Anna at We are Tabono – the online communities you’ve kept going have been amazing.

On our social media channels, we focused on giving advice for free as much as we could, sharing video tips and regularly posted hints and updates to ensure we were giving our followers up-to-date information on what they could do with their digital marketing to keep in the forefront of their customers minds.

We’ve kept in touch with our team via Zoom and had a lovely summer get-together!

As many of you know we are the best of friends so we’ve had lots of fun on social Zoom calls too!  From weekly quizzes, a virtual Royal Ascot, to a VE Day celebration where we learnt to Lindy Hop and an online Escape Room with our families; we made the best of it!

When the rules allowed, we met for socially distanced ‘board walks’ with the dogs and enjoyed each other’s company, 2 metres apart, in Braywick Nature Reserve. We both took part in Fast Track Fit Camps online bootcamps and kept active – exercise really has been an important part of keeping ourselves well and sane this year!

We’ve always known we were fortunate to work from home and be flexible but the fact that we didn’t really have to change our mindset to work from home once lockdown hit is something that we are definitely grateful for. We saw our husbands, friends and other colleagues really struggle to adapt to working at home –  don’t get us wrong it’s not been a walk in the park,  we are used to being out and about meeting our clients and we miss that face-to-face interaction enormously, but at least we were all fully set up.

We are also grateful that our kids are older – whilst it’s been tough for them (lockdown and teenagers is not a marriage made in heaven!) we have to say we are really grateful this didn’t happen 10 years ago when we had toddlers and pre-schoolers at home. Hats off to those of you who had to carry on and home-school little ones ….. we genuinely don’t know how you’ve done it!

We are so grateful to have so much support around us – a huge thank you to our clients, our team, and family and friends. It definitely has felt like we’re all in this together.

We’re ending the year with busy diaries and we’ve been spreading our own little festive cheer with advent calendars for our regular clients, encouraging them to countdown to Christmas with us (and to the end of this strangest of years). We believe it’s important to carry on the traditions, despite the difficult circumstances and we’ve got a virtual lunch planned with our team, along with festive fun for the family, as our annual trip to the panto has also been cancelled.

So, looking forward to 2021 ……well of course there is a huge level of uncertainty still as to how will we come out of this pandemic but we are approaching a New Year as we always do, with positivity!  We have certainly built up a mass of resilience to take with us into 2021 and will adapt and change as necessary. Our focus will always remain on helping our clients to thrive, helping them to get back on their feet once restrictions lift and helping them to keep visible online.

We wish you a peaceful and safe Christmas and a successful 2021.

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Newsletters

How to repost on Instagram

Firstly, you will need to download a repost app (free in the app store)

Once downloaded, go to Instagram and on the post you wish to share click the 3 dots to the top right of the picture.

 

  • Click Copy Link
  • Now exit Instagram and open your Repost app
  • The post should appear – click on it
  • Click repost
  • Click copy caption and open Instagram
  • Choose Feed
  • Choose your filter
  • You can add your own caption and then ‘paste’ the original caption from the original post
  • Share!

 

Easy as 1, 2, 3!!

GDPR – an introduction to what it means from a marketing perspective

The notes below are our understanding of the main aspects of GDPR, looked at from a marketing perspective. They are in no way a full list of what GDPR means to businesses but we hope serve as a useful introduction.

The company we used for our training was https://gdpr-info.com and suggest if you require further training you contact John Wilson directly.

Data that is currently held

If you send an ‘opt in’ option and people do not opt in you MUST delete them from your databases. And you can only send this opt in once.

This could be extremely detrimental to many businesses because it’s proven that a small percentage of people will ‘opt in’ – this doesn’t necessarily mean they don’t want to be contacted however. They might have missed the email, deleted it by accident or simply been to busy to respond.

Before you send this ‘opt in’ be SURE your business can cope with losing significant amounts of current data.

Recommendation for data currently held from GDPR-info.com

Keep using ‘as is’ ensure you have a clear unsubscribe option on the emails / hard copy mailers.

Note: If you have an ongoing relationship with an individual you do not have to seek permission to continue communications. If this person asks to be removed from your list you must do so.

Data collected after 25 May 2018 (When GDPR becomes live)

Subjects must opt in – you cannot assume they are ‘ok’ to receive communications unless they say otherwise.

Example:

  • New client comes into the salon
  • Fills out new client form
  • There must be a box for them to tick consenting to receive information
  • There must be a box for all sources – e.g. email / SMS / post
  • There must be an unsubscribe option on all communications

Websites

Privacy and cookie policy

Every business must have a privacy policy on their website. This cannot be part of the overall Ts and Cs.

An example privacy policy can be found here: https://www.techdonut.co.uk/staff-and-it-training/your-it-policies/sample-website-privacy-policy-template

Cookie ‘pop up’

This is now an essential – as a new user visits your website they must see a pop up that states the following (or similar)

“This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. {accept button}. View our privacy and Cookie policy here.”

Speak to your web developer to get this pop up installed.

Social media

Be aware that tagging individuals in posts on your business page or in your group should not be done without permission.

Avoid sending DMs to people who follow you / like your page. Them connecting with you is not giving consent for you to message them directly to ‘sell’

Avoid storing data on your social media audience.

ICO

ALL businesses who handle data must become members of the ICO (Information Commissioners Office.) Information here as well as a tool to check if registration is required, if you are unsure: https://ico.org.uk/for-organisations/register/

Don’t forget paper records

If you get clients to fill out forms / questionnaires how are you storing these?

If they are transferred to computer shred the originals.

Any other regulations that require the keeping of paperwork (e.g. ABPI regulations, CPD etc) will override GDPR.

You must not penalise people for NOT giving consent

E.g. if you have a ‘white paper’ available on your website to download you cannot supply this only to people who give their email in return.

Data storage – considerations

How is the data stored?

Is it secure?

Is it encrypted?

If your computer was stolen or hacked would the data be accessible?

Staff training

If you have a business where team members are gathering data / have access to data ensure they have an understanding of the rules.

Who says meetings have to be in an office?

We enjoyed a fantastic strategy and planning meeting today in the great outdoors!

With three dogs between us walking them is part of our daily routine so we thought why not combine this with our regular catch up! Genius! We discussed how the year has started, current clients, plans for the coming month and how we’re going to celebrate our 8th business anniversary.

All at the same time as getting some exercise, fresh air and feeling thoroughly inspired by the gorgeous forest at the Look Out in Bracknell!

Multitasking, flexible working and harnessing our happy space – if Carling did business meetings…..

Claire and Lisa x

Fifty Shades of Social Media!

Everyone is talking about the release of Fifty Shades of Grey, ‘hitting cinemas tonight! Hands up who’s going to watch? We’ll let you into a little secret, we are!!

We’re sure social media will be ‘tied up’ and ‘buzzing’ (Ok last innuendo, we promise) with all things 50 shades so if you haven’t read the books and want to avoid spoilers, perhaps stay offline!

50 shades fever got us thinking about “Grey areas” in the social media world. You know, the jargon that can trip you up, the differences between a status update and a post, a group and a page and how on earth do you use hashtags!!

We hope you find our guide to the “Grey areas” of social media useful….oh and enjoy the movie!!

 

grey26f-1-web

 

 

Facebook

 

The most common question we get asked in our social media workshops is to explain the difference between groups, pages and profiles! So here’s a quick guide.

Facebook Groups are the place where small groups can communicate and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organise, express objectives, discuss issues, post photos and share related content. Groups range widely, from members of a church group or athletic team organising activities to serious topics on politics and world events or more lighthearted themes.

Facebook Pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook. Every person on Facebook can connect with these Pages by becoming a fan and then receive their updates in the News Feed and interact with them. Posts on pages can be boosted (paid for) to reach specific audiences and the page can be advertised within Facebook. Owners of pages also get access to insights to enable them to evaluate their page.

Your personal Facebook profile is all about you – personally! It’s where you share pictures of your life, holidays, friends, family etc. Some people do use their Facebook personal profile to promote their business or their cause – this is fine but you don’t get the benefits of boosting or insights.

 

Twitter

What is hashtag? A hashtag is a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic. Click on a hashtag and you can join in a conversation with a wide audience on the topic in hand. It’s a great way to find like-minded people to follow also!

What does a favourite mean? A favorite in Twitter is represented by a small star icon next to a Tweet and is most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

What’s a mention? A mention is any Twitter update that contains your “@username” anywhere in the body of the Tweet.

 

LinkedIn

There are three ways of communicating with your connections on LinkedIn.

Status Updates allow you to share thoughts, views and news with your connections. Status updates can be a sentence or two, perhaps a link to a news item or information on your website.

A post on LinkedIn is a relatively new feature and is, at the time of writing this, still being rolled out across the platform. Essentially it is an inbuilt blogging tool, a place where LinkedIn users can share their knowledge in detail and invite likes and comments from their connections. On publishing a post all of your connections will receive a notification within LinkedIn so it is a great way to remain on the radar of your contacts.

Of course there are many more “grey areas” but if you’ve got tickets booked for the cinema you won’t want to spend any more time reading!

We cover all of this and more in our bespoke social media training sessions so just email info@onetothree.co.uk if you’d like to find out more!

 

 

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