Facebook Shops – Why the latest update is great news for businesses with products to sell.

Whilst the world feels like it’s on pause, the social media giants have been busy working to launch new features for businesses who are, more than ever, reliant on their digital presence. One of the biggest announcements in the past few weeks is the new Facebook shops feature.

Facebook says; “Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. Shops let you choose which of your items you want to feature, merchandise with product collections and tell your brand story with customisable fonts and colours. In Facebook Shops, you’ll be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.”

Facebook Shops 2020 update

This isn’t a brand new feature, Facebook has had a shops option before this launch, the new shops go far beyond what the previous version ever offered.

The look of your virtual storefront can be customised to match your brand and customers can convert and checkout without ever having to leave the app. The new shop is widely thought to be an improved version of Facebook’s previous offering, giving control to businesses and convenience to customers.

For businesses who have had to close their physical shops during the Covid-19 crisis, this new feature is well worth looking at. To get started go to ‘settings’ on your business page, then click on ‘templates and tabs’ and look for the shopping template. Then follow the set up instructions.

There’s more support for businesses via Facebook’s very useful Business Resource Hub

https://www.facebook.com/business/resource

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Marketing

Now is a great time to give your marketing some TLC

Marketing is often one of those items on your to-do list that keeps getting pushed back – with clients to service, products to ship and staff to manage, your SEO or your Social Media might tend to take a back seat. However, during this time where you may find you have more time on your hands, why not focus on your marketing?

We’ve summarised a few ‘quick wins’ that are easy to achieve and will keep you and your business visible until the world opens up again!

Marketing

Google Business Listing

Spend some time updating your all-important Google Business listing and if you haven’t got one…now is the time to set it up. To get started you’ll need a Google account and then go to business.google.com and follow the steps.

If you are already listed you can update your photos and videos, add regular posts (they expire after 7 days) and ensure your business description and opening hours are up to date.

Google has added a Covid-19 Update so you can post about any changes to your operation during this time.

You can find out more ways to optimise your Google My Business listing on our blog. https://www.onetothree.co.uk/blog-making-the-most-of-your-google-my-business-listing-2019/

Read more about using Google’s tools here. https://www.onetothree.co.uk/category/google/

Social media

This is a great time to give your social media profiles a Spring clean.

Here’s some ideas:

LinkedIn

  • Check that your summary profile is up to date, along with your experience and your skills. Make sure you reach an “All Star” status. LinkedIn members with an all star status “are 40 timesmore likely to receive opportunities through LinkedIn.” Only 51% of members have a completed profile, so get ahead of the game.
  • You could also try out LinkedIn’s new poll functionality to improve your engagement.
  • Why not also work on getting and giving some LinkedIn recommendations.

Facebook

Ensure your about section is up to date and that your cover and profile pictures are relevant and up to date.

Ask for some new Facebook reviews.

Schedule some content and interact with others more regularly.

Twitter and Instagram

Check your bio is up to date and that your profile pictures are relevant.

Research relevant hashtags and interact with others.

If you are a business, such as a beautician or hairdresser, café or restaurant, who cannot operate at all in the current climate why not offer vouchers for sale now, for future use. You could also run a competition to win some products / vouchers / meals later in the year.

Read more about social media marketing here. https://www.onetothree.co.uk/category/social-media/

Website

Is your content up to date? Have you posted about Covid-19 and if it is business as usual or if there are some changes your customers should know about.

Have you been meaning to blog? Perhaps now is the time to think about some posts and get writing so you have a bank for future.

Could your imagery do with a refresh? If so check out free resources such as www.pixabay.com and give your site some TLC.

You could review your keywords and SEO.

Read more about SEO here.

https://www.onetothree.co.uk/category/seo/ 

We’ve heard so many people say that this is a great time to be working on your business rather than in it – stay visible and be ready to hit the ground running once we are into our new normal.

If you have any questions or would like to know more about the above, we’d be delighted to hear from you. https://www.onetothree.co.uk/contact-us/

Stay safe x

Our guide to being authentic on social media

Selfie

 

We first wrote this post back in June 2019 and much of the advice we shared is even more relevant today as we enter the 6th week of the UK’s Covid-19 ‘lockdown.’ Social media has become a lifeline for so many people – it’s keeping us connected personally and professionally.

 

With this in mind we’ve updated our authenticity guide:

Being authentic is one of the main pieces of advice I give to my clients. People buy from people and the more ‘real’ you are the more you are likely to connect with people in a digital world – here are a few tips whether you use Facebook, Instagram, Twitter or all of the above! 

Be honest. 

Don’t try to appear to be something you are not. We are all adjusting to these extraordinary times and it’s ok to share how you are coping. 

Being approachable and honest is so important, in my opinion, always but now more than ever. 

Use video 

We are all lacking the connection that being physically with others gives us – video is definitely a good enough substitute.

Utilising video on social media is a great way to be authentic. Showing people the real you can be done so easily in front of the camera. 

It’s important to ‘just be you’ – you’re not perfect (no-one is!) so don’t try to make your videos perfect either.

If you try to make your videos perfect you’ll never post them! 

Taking the plunge with a live video is one of the best ways to really let ‘you’ shine – have something to say? Go live and say it! 

Here’s a few tips for recording videos – live or otherwise!

  • Prepare what you want to say. Don’t write a script necessarily (this will dampen the authenticity) but know what your point is so you don’t waffle!
  • Record your video / live somewhere that is quiet enough that background noise won’t be an issue and where there won’t be loads of distractions.
  • Check your appearance before you record (no sticking up hair or spinach in your teeth!!) but don’t obsess over looking perfect – this is you remember! 
  • Once your video is streaming or posted, don’t disappear. Be present to respond to comments and questions ‘in the moment.’

Keep it real! 

Keeping it real will make it you relatable. 

Are you finding working from home with your partner, kids and pets invading your space stressful?  Share it. 

Spilt coffee on your white top? Share it. 

Had a totally unproductive day & wondering if you should give up? Share it. 

All of the above will have happened to most human beings and by keeping it real and sharing the real journey you are on with your business, not the rose tinted version, will make you far more relatable. 

What interests you? 

I love my family, my dogs and walking and on occasion I’ll share some of this on my social media pages. The posts are always well received. 

I’ll always bring it back to business – for example if I’m writing content and hit a brick wall, a walk with the dogs in the woods always clears my head and gets me back on track. 

People buy people so by sharing some of your interests you are going to forge those online connections with like-minded people that might just lead to a business relationship. 

Keep going!

The Covid-19 crisis has hit many businesses hard and whilst times are tough and you might have had to pause any outsourced marketing but DON’T GIVE UP!  Keep your social media posts going, don’t disappear – even if it’s one post a week sharing your news, how you’re feeling, reaching out to others…..it’s worth it!

A regular flow of ‘you’ will help people get to know the real you. …..Social media authenticity is a great way of building your brand. 

Read more marketing tips here.

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Engagement on social media – and how to increase it!

Now, more than ever, communicating with our customers online, via our social channels, is crucial. Social media is far from perfect but as we are being advised against social contact, for the time being, it will become a life line for our businesses.

This blog outlines some ways of increasing your engagement on your social media channels.

First of all – what is engagement? 

Engagement is something of a ‘holy grail’ for social media! Engagement means likes, comments and shares on your posts – an active action from one of your followers.

Reach is something often talked about – reach is the number of times your post is seen. So not acted upon, just seen.

What is a good engagement rate? 

This is an interesting one!

For Facebook

0.5 – 0.99% is considered average

1% and over is considered good

For Instagram

1-3.5% is considered good

3.6-6% is considered high

6+% is amazing!

These figures are small aren’t they?  Don’t let small numbers discourage you! Having less followers but followers of the right type is better

SPECIFIC TIPS FOR INCREASING ENGAGEMENT ON INSTAGRAM

  1. Use stories! They are a very engaging part of Instagram and a place to share your personality. Click here to find a full guide to using Instagram stories
  2. Video – embrace video as much as possible. Don’t be scared of it – our blog features various guides to help you – read them here. Videos are a great way to build engagement and share ‘you’ with your audience.
  3. Repost – sharing posts on Instagram is a way to interact with others and build relationships. This in turn builds engagement. You have to use a third party app – you can find it on the App Store – click here for info. Once downloaded it’s a process that takes a minute.
  4. Hashtags are a way of getting involved in other people’s conversations. http://best-hashtags.com is a great website to research which hashtags you should be using.


SPECIFIC TIPS FOR INCREASING ENGAGEMENT ON FACEBOOK

 

  1. Ask questions! Use Facebook’s poll function – this is a great way to get talking to your fans and have some fun. To add a poll:

From your News Feed, click Pages in the left menu and select your Page.

Click Write a post… at the top of the Page.

Click then select Poll.

Type the question you want to ask.

Click Option 1 or Option 2 and enter the options for your poll. …

Click or to add a photo or GIF to your options.

2. Groups are HUGE on Facebook. Finding geographical groups, industry specific, lifestyle led – you could suddenly have  access to thousands of members. Engage with them – share links to your page and get to know others.

3. Go LIVE! Be present on your page with ‘the real you’. I am a believer that your authentic voice needs to come through as much as possible and there’s not better way to do this than going live!  Simple select the ‘live’ button at the top of your page.

4. Post less! Less is more with Facebook. Don’t feel the pressure to keep posting and slogging away to get engagement – this will saturate your audience. Give your content more thought, ask questions and give the post room to breathe. Your engagement will grow.

 

Thank you for reading – Claire

We Are 10!!!

February is an important month for us….we are celebrating 10 years in business! As well as a trip into London with our long suffering (or some might say very lucky) husbands to celebrate, we will be reflecting on the last decade with a few blogs and social media fun throughout February, as well as some little treats and gifts for our networking colleagues and clients.

Ten years is a long time – UK statistics say that only 50% of small businesses survive beyond 5 years in business so we think we’re doing pretty well to still be here. Not just still here but growing and thriving!

We’ve worked with such a massive variety of businesses since 2010 – all manner of industries and a really varied mix in terms of size. One-man bands to nationwide multi-million-pound companies, sometimes we feel we’ve seen it all.

When we set up One to Three our main objective was to build a business around our children (we have four boys between us.) We wanted to ensure we were present for them, but at the same time both had a real love for marketing and wanted to use our previous ‘corporate’ career experience. In 2010 our boys were 6,5,4 and 2 – the maths is pretty easy…they’re now all at secondary school and the eldest will be sitting his GCSE’s later this year! Where has the time gone?

Our celebrations have got us thinking about 2010 and what was hitting the headlines…here’s what our research has found. We hope you enjoy this trip down memory lane.

  • In April 2010 the first iPad was launched (Claire bought her husband this 1st generation iPad…it was really heavy!)
  • Lady Gaga wore the ‘meat Dress’ to the VMAs. Imagine that in 2020 – it simply wouldn’t happen!
  • Facebook had 600 million users (it’s 2.37 billion today) and a film based on it’s creation “The Social Network” premiered in 2010
  • 2010 was a big year for social media – both Instagram and Pinterest were launched
  • The Burj Khalifa – the world’s tallest building officially opened (Claire was lucky enough to go to the very top in 2014)
  • The Icelandic Volcano Eyjafjallajökull erupted causing chaos in Europe’s air space.
  • David Cameron became Prime Minister (we all know how that turned out!)
  • Chelsea won the FA Cup.
  • One Direction was formed as part of the X Factor (were they the same age as our kids?!)
  • 33 Chilean miners survive after 69 days underground – they made headlines around the world
  • Prince William and Catherine Middleton announced their engagement
  • Jacob and Isabella were the most popular baby names (a nod to Twilight…..were you a fan?)

If you’re anything like us you’ll remember many of these events like they were yesterday – but they were a decade ago!

We can remember our first meeting where we discussed names and how our business might work. Ever since that first meeting we can honestly say that, for the most part, work doesn’t feel like work. We have fun, we have an amazing client base, many of whom we now consider friends and we have a brilliant support team who we would be lost without.

The last decade has been amazing and we genuinely hope we are still here in 2030, delivering cost effective marketing solutions to businesses like yours. 

 

 

How to add events to LinkedIn

It seems to us that LinkedIn is morphing more into a version of Facebook every day, but its new addition of an events function is definitely welcome!

For any business that runs events, workshops etc, LinkedIn now offers the ability to add events –  not just as a post on your timeline or information in an article but as a separate function.

At the time of writing LinkedIn events is said to be still rolling out to all users but here’s where to look.

The screenshot below shows my LinkedIn homepage – you can see the events ‘tab’ on the left hand side under groups.

LinkedIn events

Click on the ‘+’ and you’ll be taken to this screen:

LinkedIn events

Just fill in the information – think about keywords in the event name and description.

When done, click create!

That’s it.

LinkedIn say that both organisers and attendees of events can send invitations to connections to attend an event.

Once you’ve accepted an invite to an event, the feature gives you access to a list of LinkedIn members who have also accepted the invite – a good way to connect with others before the physical meeting. You can also participate in discussions with other attendees by posting in the event feed.

We’d love to know if you’ll be making use of this new function? Let us know in the comments.

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The Twelve Days of Christmas – One to Three Style 🎄

On the first day of Christmas my true love gave to me

A Facebook ad for all to see 

🎄

On the second day of Christmas my true love gave to me

Two Insta stories

And a Facebook ad for all to see

🎄

On the third day of Christmas my true love gave to me

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the fourth day of Christmas my true love gave to me

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the fifth day of Christmas my true love gave to me 

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the sixth day of Christmas my true love gave to me 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the seventh day of Christmas my true love gave to me 

Seven extra followers 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Instagram stories

And a Facebook ad for all to see

🎄

On the eighth day of Christmas my true love gave to me 

Eight engaging Wordswags

Seven extra followers 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the ninth day of Christmas my true love gave to me

Nine gifs a-dancing

Eight engaging Wordswags

Seven extra followers 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the tenth day of Christmas my true love gave to me

Ten hashtags trending

Nine gifs a-dancing

Eight engaging Wordswags

Seven extra followers 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the eleventh day of Christmas my true love gave to me

Eleven Google alerts

Ten hashtags trending

Nine gifs a-dancing

Eight engaging Wordswags

Seven extra followers 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see

🎄

On the twelfth day of Christmas my true love gave to me 

Twelve new customers  

Eleven google alerts

Ten hashtags trending

Nine gifs a-dancing

Eight engaging Wordswags

Seven extra followers 

Six new enquiries

Fiiivvvveee star reviews 

Four seasonal posts

Three LinkedIn articles

Two Insta stories

And a Facebook ad for all to see.

 

MERRY CHRISTMAS EVERYONE!

Wave goodbye to Facebook ‘grey badges’

 

If you run a small business and have a Facebook business page as part of your marketing and brand strategy you may have seen the message below pop up when you log into your page:

 

Facebook grey verified badges are going

 

Facebook created the grey verification tick for small businesses and brands in 2013 but as of the end of October 2019, this feature will no longer be available.

There’s a lot of talk online that this is not a good move from Facebook, it gave smaller businesses the chance to put an ‘official stamp’ on their page and appear genuine, but Facebook’s reasoning behind the removal of this feature is that most users that see this tick don’t really know what it means. We have to agree with this to be honest, the elusive blue tick which is the reserve of celebrities, politicians and national/international brands, is far more recognised as an authentic ‘badge.’

There is no indication that the ‘blue tick’ will be going anywhere.

The best way to reassure your page ‘fans’ that you’re the real deal is to post regular, authentic content. Be present yourself as a face of your brand – images and video are important here and offer useful advice and tips – don’t just sell! For more advice on how to be authentic on social media read our blog here

We regularly share hints and tips on our own Facebook page – why not follow us www.facebook.com/onetothreemktg 

 

How to post to Instagram

Newsflash! Not everyone knows how to post to Instagram!

We love working with all shapes and sizes of businesses and recently we’ve been helping some complete social media beginners. People can be embarrassed by a lack of knowledge, but we always reassure that no-one is born knowing everything and that we are here to support every step of the way.

In some ways, working with beginners is most satisfying because we are part of their journey from the start and to see progress makes everyone happy!

This is a short screen-grab video I made recently to help a client who is coming to an Instagram training session soon but wanted to start posting – sharing this visual, as well as a written step by step guide really helped her!

Just click the image below to watch the short ‘how to’ video. More blogs can be found by clicking herehttps://www.onetothree.co.uk/blog

How to post to Instagram

 

We often get asked the question, should I be using Instagram? The answer isn’t quite as straight forward as ‘yes or no’ as it depends on business type, audience and other factors.

Instagram is a visual driven platform – it’s all about the image, the video and the story you can tell. If you have a business that isn’t visual – for example a law firm or an accountancy, it may be a platform that you struggle with.We are great advocates of making social media as ‘easy as 1, 2, 3’ and where we see clients battling to create content, we’ll always look at whether the platform is right. Time and effort needs to see a ROI – think about this before you decide you must be on every platform.

Users in the age group 18-34 make up around 65% of Instagram’s audience – this should also be a consideration for you. Are you core customers in this age bracket?

Instagram is about being in the moment – we don’t manage any Instagram accounts for clients as we strongly believe content needs to come from within a business. It’s all about sharing what’s happening ‘right now’ and telling a story.

If you’d like any advice about Instagram just get in touch.

Introducing our preferred partner for Facebook Advertising

We’re often asked by our clients to help them with their Facebook advertising campaigns and we offer a beginners guide workshop to setting up and running Facebook ads. We also work 1-2-1 with our regular clients, helping them to select their audience, trial single image and carousel ads and set boosts. However, as our regular clients and colleagues will know, our focus is on the organic side of social media. We’re great believers in sticking to what we love and what we do well, but we don’t like to say no!

We are therefore delighted to announce that we have teamed up with Nobull, a Buckinghamshire based creative communications agency, who are now working as our preferred partner for all things Facebook advertising!

Nobull logo

Claire ‘cut her teeth’ with Nobull, having worked with them as a fresh-faced executive way back when and has kept in touch with the team who are bursting with creativity and knowledge. We are big advocates of doing what we do well and what we love.  Whilst we’ve helped our clients with Facebook Ads in the past, we recognise that in the ever evolving world of Facebook Advertising, we want to be able to offer our clients the very best expertise and return on investment.

If you answer “yes” to any of the below questions, a Facebook Advertising campaign could be for you.

  • Do you want to turn Facebook advertising into a revenue stream for your business?
  • Do you want to reach a new, defined audience?
  • Are you more interested in targeted marketing that generates results, rather than broad marketing with no provable income?
  • Do you want to remarket your services to customers who have visited your website, but not bought from you yet?
  • Would you like to know exactly how your Facebook ads are performing so you can measure your ROI?

Contact us today and we can discuss your requirements and we’d be delighted to introduce you to Nobull.

 

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