Facebook Shops – Why the latest update is great news for businesses with products to sell.

Whilst the world feels like it’s on pause, the social media giants have been busy working to launch new features for businesses who are, more than ever, reliant on their digital presence. One of the biggest announcements in the past few weeks is the new Facebook shops feature.

Facebook says; “Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. Shops let you choose which of your items you want to feature, merchandise with product collections and tell your brand story with customisable fonts and colours. In Facebook Shops, you’ll be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.”

Facebook Shops 2020 update

This isn’t a brand new feature, Facebook has had a shops option before this launch, the new shops go far beyond what the previous version ever offered.

The look of your virtual storefront can be customised to match your brand and customers can convert and checkout without ever having to leave the app. The new shop is widely thought to be an improved version of Facebook’s previous offering, giving control to businesses and convenience to customers.

For businesses who have had to close their physical shops during the Covid-19 crisis, this new feature is well worth looking at. To get started go to ‘settings’ on your business page, then click on ‘templates and tabs’ and look for the shopping template. Then follow the set up instructions.

There’s more support for businesses via Facebook’s very useful Business Resource Hub


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