How to set up a double opt-in email list

Do you send email campaigns to stay in touch with your database?

You may want to set up a double opt-in distribution list, in line with recommendations from The General Data Protection Regulation or GDPR as it is more commonly known as.  Starting in May 2018, brands should collect affirmative consent that is “freely given, specific, informed and unambiguous” to be compliant with GDPR.

The full checklist can be found here:

Tools like Mailchimp make it easy to set up distribution lists that are compliant with this legislation. We recommend using Mailchimp as it’s free (up to 2,000 subscribers) and easy to use.

You need to keep a record of what you said and when people opted in, so for this reason go for the double-opt in method, which shows your audience truly want to hear from you:

You can do this via Mailchimp, under the form builder and then click on subscribe:

The easiest way to create a new double opt-in list is as follows:

  • Go to your lists in Mailchimp, create a new list for people to join, select double opt in (half way down the screen, under form settings). N.B. Call the list something your client’s will recognise as they will see this new list name.
  • Under you have no contacts, click on create a sign up form.
  • Click on General Forms and then design your form (using build it and design it).
  • There is a URL at the top of the page which is the link you use to send people to sign up.
You can then add a “subscribe” button on your website, your social media accounts and on your email signature. If you need any help or have any questions, please don’t hesitate to get in touch.
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