Summer holidays and summer marketing don’t seem to mix, or do they? The summer holidays are fast approaching and people are increasingly taking more time off work as some business seems to go “on hold” during August. We were recently asked for our top tips as to how to keep your marketing going over the quieter summer months.
Here are 7 tips as to how small companies can keep things “ticking over” during busy holiday periods.
- Make the most of scheduling tools for your social media, such as Hootsuite or Buffer. You can schedule messages for while you are away. Social media is a great way to stay in touch with your networks over the holidays. You can also use Facebook‘s own scheduling tool to share content during the holidays and even boost your boosts while you are away to reach a larger audience. Find out how to make your social media posts authentic and credible in our latest blog post.
- Newsletters or email campaigns are also a really good way of keeping in contact. Again with tools like Mailchimp or Constant Contact you can schedule these for any time to suit you and your business.
- A good way to keep things ticking over is via a blog – A once a month update can keep the content of your website fresh and interesting. This can also drive the subject matter for your social media, so your marketing becomes “joined up” and focused. Our top tips for blog writing can be found here.
- While we are on the subject of websites, small amendments like updating your client list and adding some latest customer testimonials will keep your site current and up-to-date. We’ve shared our top tips on improving your Google rankings here.
- Make the most of visiting networking groups. If people are away, now is an ideal time to offer to sub for them, a great opportunity to visit different groups and meet other like-minded business people. Who knows, you might even pick up some new business along the way.
- Remember to update your Google My Business listing. You can add special hours, to suit your summer working schedule. It’s also a good idea to add an event or an offer that lasts over the Summer, as this will appear against your listing until the end date (rather than posts which drop off after a fortnight).
- Finally have you considered some reporting during the quieter summer months? Ensure your website has Google Analytics and use this to track which areas of your website are working well and which areas need improvement. You can use the quieter summer time to work on any problem areas so you are raring to go in September.
Are there any other tips you’d like to share? We’d love to know if we’ve missed anything to help your summer marketing!