The 2nd June 2019 will be marked as an important day in Google Updates’ history because for the first time ever, Google announced the roll-out of a major core algorithm change IN ADVANCE!
In short this means we should all take notice!
The roll out took 5 days in total from the 3rd June – 8th June. Here’s what we know:
There has been a lot of discussion about Google’s June 2019 Core Update on social media, with lots of speculation as to what the changes actually mean for website owners. Some companies have already reported large drops in website traffic and falling off the search results. CCN’s traffic from Google searches dropped more than 71% on mobile overnight, causing the company to shut down temporarily, blaming Google’s Core Update as the reason (N.B. they have since released a statement to say they are trying to work things out with the help of Google and SEO experts) . The Daily Mail has also reported a huge loss in website traffic. You can read more here.
Something to bear in mind is that Google constantly updates their algorithms, often multiple times per day. The fact that Google made the announcement prior to the update suggests that the changes are big. However, nobody knows for sure exactly what these changes are yet and we will need to wait over the coming weeks to see how this pans out. One of the updates is that Google will stop returning multiple listings for most search results (apart from exceptional circumstances). This is due to Google’s domain diversity update which was rolled out between the 2nd-4th June 2019. You can read more about this update here.
Our advice for now is to continue to use use good practices and let’s monitor what changes roll out over the coming weeks. We are encouraging our clients to:
- Keep an eye on Google Analytics data to measure any drop in traffic.
- Keep an eye on keyword positioning in search results.
- Use Google’s Search Console to track the keywords people are using to visit a website.
- Continue to make the most of Google My Business listings, as these continue to perform brilliantly for local search.
If you have any questions or if you are concerned about your website’s performance, then please don’t hesitate to get in touch.