Why every business should have a presence on social media

“We don’t have a choice on whether we do social media, the question is how well we do it” Erik Qualman

Social media is here to stay and love it or loathe it on a personal level, the impact it can have on a business should never be underestimated.

Here are our top picks on why businesses need to get social.


Brand awareness

Never has it been easier to get your brand in front of your audience. No more paying ‘big bucks’ to advertise in a glossy magazine, you can now reach an audience of thousands through Facebook, Twitter, Instagram, Pinterest, LinkedIn and all of the other social platforms out there.

Organic growth is possible on social media – 1 person likes your post, their friends see and you get another like, their friends see…and so the spider web grows.

A small budget for advertising on social media is particularly effective on Facebook and Twitter as some very specific targeting options are available. Spend a little (from £5) and you’ll start to see your brand awareness rise.

Reputation management

Some people are scared of social media. They are scared of putting themselves, and their business, ‘out there’ but in my opinion the scary thing is avoiding social media.

If you get a complaint posted on your Facebook page, deal with it. Stay professional, calm and helpful (even if you are seething behind the scenes) and your audience will judge you more on your response than on the original complaint.

NEVER ignore a complaint on social media and I advise clients to only hide comments that are defamatory or in bad taste – hiding any negative feedback can look like you’ve got something to hide and is sure to upset your customer.


Having a presence on social media shows you’re the ‘real deal’ – not being visible on social media is as bad as not having a website.

Would you trust a business without an online presence?

You can also share testimonials and case studies as these build trust. We can all say how great we are but our customers saying it is far more powerful.

Customer insights

Facebook Insights and Twitter Analytics are two free tools that business users have access to. They give you a really good insight into who is using your pages – from location to interests and demographics.

You may think you know who your audience is but social media gives you a real insight into who they actually are.

Not all businesses are client facing – do you get to see you customers on a daily basis? Probably not. Social media gives you the opportunity to engage with them and get to know them.

Clever content is key here – asking the right questions and stimulating discussion. Keeping on top of interactions is also important because you don’t want to be seen to be ignoring your audience.

Competitions are a great way to ‘give something back’ and don’t forget to add some personality into your content – this is key to engagement.

Driving traffic to your website

Your website is one of billions that are live – did you know that around 550 websites go live online each minute of each day! Mind blowing!

Social media is a way to drive traffic to your website – linking posts to your website is quick and easy to set up and if you have Google Analytics installed on your site you’ll be able to evaluate which platforms are driving traffic most effectively.

To conclude, why use social media? Seth Godin puts it well:

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Telling your story can even be fun..give it a go!





Social media anxiety

I was fascinated to listen to the breakfast news today and hear statistics that linked the use of social media amongst teens to depression and anxiety. It’s a worrying report that stated, “The pressure on teenagers to be always available on social media can lead to depression, anxiety and low self-esteem.” A link to the full piece is here

At a recent networking meeting I took part in a short training session about ‘mental decluttering’ and how having a digital detox can be as satisfying as a good tidy of your desk!

Although social media for business is what One to Three is all about, I have found recently that my personal social media habits were becoming a bit ‘full on’ and I would be checking my feeds to see what everyone else was up to rather than enjoying a chat with my children, or picking up the phone to chat to a friend. It became a really bad habit and considering I limit screen time for my children to a healthy level, I thought I must start practising what I preach.

So, I’ve taken a step back from my personal social media feeds – I am on social media most of the day for my clients, and that’s fine, social media for business is an amazing tool and the impact a well maintained page can have an a businesses brand or awareness certainly shouldn’t be underestimated, but on a personal level….it’s a bit of a worry when anxiety and social media are put in the same sentence.

Life is for living, not sharing every minute detail with a group of ‘friends’ and we should all take time to check in on our own happiness and successes before endlessly comparing ourselves to others.


I would love to hear what you think about this

Claire x


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resourcing tips for a contact centre

Good news for Hootsuite and Instagram fans!

We’ve long used Hootsuite to schedule Facebook, Twitter and LinkedIn posts but now there’s a new kid in the Hootsuite town – Instagram!!

Instagram is one of the fastest-growing mobile social networks and it’s integration within Hootsuite means you can manage, schedule, and monitor your Instagram activity in a whole new way! A definite time saver if you like to plan some posts ahead.

Don’t forget though, social media is all about being…social! So intersperse your scheduled posts with some live activity!


Facebook Groups and Hootsuite – what you need to know

Hootsuite is a great social media scheduling tool – big on efficiency it allows you to view many of your social media platforms in one easy place and it’s scheduling function is great.

However one change has been made to Hootsuite recently which has made a few of our clients sigh with frustration. Facebook has introduced new security measures which means that you can only post to a group from Hootsuite if you are an admin of that group.

If you are just a member and not an admin you’ll have to do your posts manually via Facebook.

So don’t forget, if you are used to scheduling your ‘marketing’ posts to your groups on the first of the month (which is a common rule in geographical groups) make a note in your diaries instead and post them manually!

It’s not nice to be ignored…..

Have you ever left a voicemail for someone and they’ve failed to ring you back. Isn’t it annoying?

It’s the same with social media, if someone posts on your page or offers comment or sends a private message, ignoring is just….well….rude!

Being active on social media isn’t just about posting information, it’s about interacting. Imagine you are in a room full of potential clients, you wouldn’t just talk at them would you? You’d ask questions,  you’d have a conversation, you’d get to know the people in the room.

Treat social media in the same way!

If you know you are going to be too busy to be responsive, delegate. Either to another member of your team or if you are a small business think about outsourcing to a VA or a marketing consultant who can act on your behalf.

Being responsive isn’t just polite, it will also help with your reach and audience engagement.

So that’s all from us …….are you going to go and check your platforms for any missed messages now? Claire x

Introducing Group Social Media Training

We are thrilled to announce the introduction of small group social media training sessions to our portfolio of support services.

Ideal if you want to start using social media to promote your business but are unsure of where to start? Perfect for those who are nervous of the online world!

Our small, friendly and informative workshops are held near High Wycombe or Ascot and will give you the confidence to ‘get social’ and build a whole new network of potential customers!

Sessions cover an introduction to Facebook, Twitter and LinkedIn and introduce the fantastic scheduling tool, Hootsuite.

Claire ran a session this week in High Wycombe, at the fantastic Clare Foundation, Saunderton. Four ladies attended and the feedback has been great:

“Claire’s workshop was very relaxed and informative. There was plenty of opportunity for interaction and questions, and I left feeling like I could immediately apply her advice to my business and that her suggestions were very achievable.” Janey Dornheim

The next date is pencilled in for Wednesday 20th May in High Wycombe – interested in finding out more just visit our Social Media packages page or email claire@onetothree.co.uk

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Social media training

Social media changes daily (if not more!) and we make it our business to keep on top of changes being implemented across platforms such as Facebook, Twitter and LinkedIn. We share this knowledge with our clients, either on an ongoing basis or in our training sessions.

It gives us a real buzz to work with businesses and see them having ‘light bulb moments’ – social media is such a powerful tool and to empower businesses to use it well is pretty great!

Claire ran a half day social media workshop for ATG Training Ltd this month (March 2015) and the session covered Facebook, Twitter, LinkedIn, Hootsuite and YouTube. Delivered to four members of the ATG team, the session was full of hints and tips, discussion was lively and the team were raring to go and make social media work for them at the end of the four hours!

We were especially proud of this one as ATG found us via Google search – proving that we practice what we preach when it comes to SEO!!

If you’d like to find out more about our training please contact us

Here is what Head of Sales and Marketing at ATG Training, Alex Gates said about the session:

“Claire was a really engaging trainer and provided information in an easy to understand manner. She had clearly done her research on us and our market to ensure she could contextualise the content. Lots of helpful hints and tips given for each platform! A great course for people who currently just dip in and out of social media but want to create a more professional strategy for using it to promote their brand and their business.”

Call To Action Button on Facebook

Has anybody spotted the new “Call to Action” (CTA) button on their Facebook Business page? The roll out of this new functionality stared in the USA in December 2014 and is being rolled out across the rest of the World this year. We’ve noticed it appearing on some of our client’s pages in the last week. So what is it and how can it help you?

The CTA is an additional button on your Facebook page which encourages your Facebook visitors to do something, like make an appointment or sign up to your newsletter. It won’t drive more traffic to your FB page, but it gives your visitors a call to action.   Furthermore, it gives you a box with the CTA which shows the number of times it has been clicked on in the last 7 days.

It only takes a few minutes to set up and as this is new functionality, it will make you appear “ahead of the game”. We are encouraging all of our clients to use the new CTA button, as you really have nothing to lose.

You can find it in the bottom right hand corner of your cover photo. It looks like this:


Simply click on the “Create Call-to-Action” button and follow the steps to create your call to action.

The CTA options are as follows:

  • Shop Now – You can use the shop now button to drive Facebook users to your online store.
  • Book Now – You can use this CTA to drive Facebook users to book appointments.
  • Contact Us – Encourage people to call.
  • Use App – If your company has an app that people can use on their mobile device, use this CTA.
  • Play Game – If your company has a virtual game to promote your cause, try using this CTA to drive Facebook users to the game.
  • Sign Up – Use this CTA to drive Facebook users to an email subscription page on your website.
  • Watch Video – Use this CTA to drive Facebook users to a campaign video.

Hey presto, you now have some additional functionality on your Facebook page!  We’re asking our Facebook visitors to get in touch with us.  What will you make your Facebook call to action?



Could you save £150 on your online marketing spend?

If you use (or want to use!) online marketing such as social media or SEO and your business is based in Buckinghamshire or Oxfordshire, you could be entitled to a £150 voucher towards your marketing costs via the fantastic Get Online, Trade Online scheme launched by Buckinghamshire Business First.


We are proud providers for this scheme and are already helping businesses who have claimed their vouchers with social media support and SEO.

Here is some more information from BBF…..please do get in touch with them if you think this scheme has your name written all over it!

Over the past decade consumer habits have changed rapidly as customers seek greater levels of control and freedom in how and when they purchase goods or services over the internet. As a result, total website sales in the UK are currently worth £164 billion per year.

To help businesses make the most of the changing market, Buckinghamshire Business First, in partnership with Oxfordshire Business Support, Buckinghamshire Thames Valley and Oxfordshire Local Enterprise Partnership’s, has launched its ‘Get Online, Trade Online’ (GO-TO) initiative to help micro’s, SMEs and sole traders based in Buckinghamshire and Oxfordshire to establish or enhance their online presence and encourage them to trade online.
Businesses can register their interest to receive vouchers worth £150, which will be available in early 2015, to help towards the cost of a website development project worth at least £350 (excluding VAT). Providers of digital based web solutions can also express their interest by registering their details to help small businesses find them, and encouraging customers to use the vouchers.
The vouchers, which are available until 20th March 2015, can contribute towards the cost of:
• Building a website
• Taking payment online
• Engaging with customers through social media
• Becoming efficient with online finance
• Marketing to customers online
• Staying safe online

If you are a small business who needs an online presence, or you know you can do more to promote your business and trade online, the GO-TO voucher scheme could be ideal for you.

To register now visit bit.ly/GO-TO-Voucher or call 01494 569062

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Twitter jargon buster….a beginners guide

When we run our bespoke social media training sessions we always cover the topic of Twitter jargon.

Twitter definitely has a language of it’s own and for beginners it can seem a bit daunting. So here is our beginners guide to ensure you know your RT from your FF and what on earth does # mean anyway?

RT or “retweet”

To retweet means to post someone else’s tweet, crediting them with the original content. It’s polite to leave the original tweet as unedited as possible, though it’s acceptable to edit the tweet for length or clarity.

DM or “direct message”

These are private tweets that can only be seen by the recipient. You can only send direct messages to people who are following you, so you can’t use DMs for spamming.

# hashtags

People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorise those Tweets and help them show more easily in Twitter Search. It’s a great way to search for people to follow too. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Hashtagged words that become very popular are often Trending Topics.

Try not to misuse hashtags….#hashtaggingjustbecauseican is very irritating!


Trends are determined by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.

#FF stands for “Follow Friday

Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF. This is a nice touch to thank followers who have RT’d you or perhaps new followers.

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