OK, a few facts and figures to start…..
Did you know:
- The first domain name was registered …….. 1985 (I was 9!!)
- There are approximately 150,000 new domain names registered every day!
- When I Googled the question how many websites are there on the www….the number was so huge it took me a while to work it out…..let’s just say its billions and billions!
- The most Googled search term is…..Facebook!
- Google is the 5th most googled search term……
I think we can all conclude that the internet is HUGE and it should form a huge part of your marketing plan – and of course it’s not just yourwebsite that is important but your presence on social media sites, networking websites….have you ever Googled yourself to see what comes up……it’s a good idea to do it because that is what potential customers will find if they Google your name……
I could write all day about the importance of a general online presence but this blog is going to focus on website copy and will give you our top 5 tips of what content we believe is must have.
1 Now this sounds obvious but you’d be surprised….contact details. Telephone numbers, address, email and also Facebook, Twitter and LinkedIn details. People are more and more wanting to find out a bit about you online before they pick up the phone or drop you an email.
2 What do you do? So many websites don’t tell you this vital information. Write this ‘about you’ section as if you are introducing yourself to someone at a networking event for the very first time. Don’t try to be ‘clever’ or too creative here – get to the point!
3 YOU! It is so important to have a personal presence on your website – a bit about you. It doesn’t have to be a chapter and verse life story but an insight into you as a human being is key – I also like to see pictures of the people involved in the business to add a personal element
REAL case studies……show off a bit! Tell the world about your business successes and ask clients for testimonials that can be published online– case studies demonstrate you in action and can be very powerful
Simplicity – don’t use 10 words when 1 will do! Don’t use jargon, don’t use fluff to fill a page – a good image will say far more than ‘gumf’!
Once you have the basics in place it is then important to think about how people are gong to find your website and how you are going to keep it up to date……but that’s a whole other blog which we’ll share with you soon!