How to set up an auto reply on Facebook Messenger

In a digital world where we all seem to be more available and some consumers expect a 24 hour service, it’s important to remember that  we can’t all be on social media all of the time.  Perhaps we are in meetings, dealing with clients or actually taking some time off.  So if somebody sends a private message to your Facebook business page, how can you let them know that although you’re not available at the moment, their message is important to you and you will get back to them as soon as you can?  The answer is to set up an Instant Reply on Facebook Messenger!


Here’s how:
Instant Replies are messages sent automatically as your Page’s first response to new messages. For example, you can use your Instant Reply message to let customers know that you’ll get back to them soon or to thank them for contacting your Page.
To turn on Instant Replies for your Page:
  1. Click Settings at the top of your Page
  2. Click Messaging in the left column
  3. Below Send Instant Replies to anyone who messages your Page, click to select Yes
  4. To change your instant reply message, click Change, update the message and click Save
Note: Instant Replies aren’t sent when your Page’s messaging status is set to Away and aren’t included in your Page’s response rate or response time.
It’s a good idea to set an expectation of when you’ll be in touch e.g. “Thank you for your message, a member of our team will be in touch within 24 hours. Please note this inbox is not manned continuously after 6pm or at weekends.”


Who knows how important that message could be? – It might be a potential new client, it might be an urgent question.  By setting the expectation of when you’ll be in touch, you are providing a professional and informative response.  It’s OK to have the night off Facebook –  Your Instant Reply has it covered and you can deal with the message at a time to suit you!

12 thoughts on “How to set up an auto reply on Facebook Messenger

  1. Reply
    dania - July 1, 2020

    thanks alot for the great advice ….but can u please tell us how could we make an auto replay on facebook comments and then take the client to messenger to show him an info like the price of a product or sth ?

    1. Reply
      Lisa Vassallo - July 1, 2020

      It’s currently not possible to add an autoreply to Facebook comments, sorry.

  2. Reply
    Tom - May 27, 2020

    Hello, I have been able to set it up with messenger but I’m unable to set it up with instagram. On my business page it allows me to tick Instagram on instant reply but it doesn’t work. Could someone help me?

    1. Reply
      Lisa Vassallo - July 2, 2020

      Thanks for your query – here’s a link that discusse the complexities of Insta quick replies:

  3. Reply
    maria houeiss - April 1, 2020

    hello i didn’t find the messaging setting.
    can you help me please

    1. Reply
      Lisa Vassallo - April 1, 2020

      Hi Maria, Thank you for getting in touch. We made a more up-to-date version on YouTube which is still relevant. Hope this helps you:

  4. Reply
    vdzvdzv xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx - May 26, 2019

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  5. Reply

    […] can also set up automatic responses on Messenger, which means that visitors will always get an immediate response when they message your page. […]

  6. Reply
    Pushpendra Singh - February 14, 2018

    Great…!! that’s great advice good work, I read and also saw your every post, nice artical very usefull your post Thank you so much for sharing this and the information provide.

  7. Reply
    marites - December 21, 2017

    How to make continous auto reply in messenger?

    1. Reply
      William Caleb Rodgers - January 8, 2020

      Just use ManyChat.

  8. Reply
    Roman - September 10, 2017

    If you are looking for an Auto Responder for your Personal Facebook Messages, I have developed an open-source app just for that. Visit to download it. Or check out the source code on GitHub: romankisil/

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