Everyone is talking about the release of Fifty Shades of Grey, ‘hitting’ cinemas tonight! Hands up who’s going to watch? We’ll let you into a little secret, we are!!
We’re sure social media will be ‘tied up’ and ‘buzzing’ (Ok last innuendo, we promise) with all things 50 shades so if you haven’t read the books and want to avoid spoilers, perhaps stay offline!
50 shades fever got us thinking about “Grey areas” in the social media world. You know, the jargon that can trip you up, the differences between a status update and a post, a group and a page and how on earth do you use hashtags!!
We hope you find our guide to the “Grey areas” of social media useful….oh and enjoy the movie!!
The most common question we get asked in our social media workshops is to explain the difference between groups, pages and profiles! So here’s a quick guide.
Facebook Groups are the place where small groups can communicate and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organise, express objectives, discuss issues, post photos and share related content. Groups range widely, from members of a church group or athletic team organising activities to serious topics on politics and world events or more lighthearted themes.
Facebook Pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook. Every person on Facebook can connect with these Pages by becoming a fan and then receive their updates in the News Feed and interact with them. Posts on pages can be boosted (paid for) to reach specific audiences and the page can be advertised within Facebook. Owners of pages also get access to insights to enable them to evaluate their page.
Your personal Facebook profile is all about you – personally! It’s where you share pictures of your life, holidays, friends, family etc. Some people do use their Facebook personal profile to promote their business or their cause – this is fine but you don’t get the benefits of boosting or insights.
What is hashtag? A hashtag is a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic. Click on a hashtag and you can join in a conversation with a wide audience on the topic in hand. It’s a great way to find like-minded people to follow also!
What does a favourite mean? A favorite in Twitter is represented by a small star icon next to a Tweet and is most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.
What’s a mention? A mention is any Twitter update that contains your “@username” anywhere in the body of the Tweet.
There are three ways of communicating with your connections on LinkedIn.
Status Updates allow you to share thoughts, views and news with your connections. Status updates can be a sentence or two, perhaps a link to a news item or information on your website.
A post on LinkedIn is a relatively new feature and is, at the time of writing this, still being rolled out across the platform. Essentially it is an inbuilt blogging tool, a place where LinkedIn users can share their knowledge in detail and invite likes and comments from their connections. On publishing a post all of your connections will receive a notification within LinkedIn so it is a great way to remain on the radar of your contacts.
Of course there are many more “grey areas” but if you’ve got tickets booked for the cinema you won’t want to spend any more time reading!
We cover all of this and more in our bespoke social media training sessions so just email email@example.com if you’d like to find out more!