How to add events to LinkedIn

It seems to us that LinkedIn is morphing more into a version of Facebook every day, but its new addition of an events function is definitely welcome!

For any business that runs events, workshops etc, LinkedIn now offers the ability to add events –  not just as a post on your timeline or information in an article but as a separate function.

At the time of writing LinkedIn events is said to be still rolling out to all users but here’s where to look.

The screenshot below shows my LinkedIn homepage – you can see the events ‘tab’ on the left hand side under groups.

LinkedIn events

Click on the ‘+’ and you’ll be taken to this screen:

LinkedIn events

Just fill in the information – think about keywords in the event name and description.

When done, click create!

That’s it.

LinkedIn say that both organisers and attendees of events can send invitations to connections to attend an event.

Once you’ve accepted an invite to an event, the feature gives you access to a list of LinkedIn members who have also accepted the invite – a good way to connect with others before the physical meeting. You can also participate in discussions with other attendees by posting in the event feed.

We’d love to know if you’ll be making use of this new function? Let us know in the comments.

Have you tried Facebook stories? Here’s our guide.

The algorithm changes to Facebook have, pretty much across the board, seen a reduction in reach. Whilst engaging content, some targeted boosts and use of video and imagery can help to increase reach, Facebook stories are another ‘free’ method of doing this and they’re currently not used widely so it’s a great time to get started.

If you want to get your business in front of your audience and be one of the first to adopt this method of reaching your audience, read on!

Stories appear at the top of users’ Facebook News Feed on both desktop and the mobile app (picture here is on desktop) so you’ll be ‘front and centre’ with your message.

Just like Instagram Stories, Facebook Stories are visual rather than text-based (although you can do a ‘stylised text option) and they can contain multiple photos and videos.

They will disappear in 24 hours.

As I write this, business pages can only post Stories using the mobile app, not from desktop – so first things first – download the Facebook app (not the Pages app, just Facebook) if you haven’t already and it seems that if a page is managed in Business Manager stories don’t work.

Good posts and good stories aren’t always the same! Stories tend to lend themselves better to behind-the-scenes content don’t need ‘professional’ photography, necessarily. The nature of a story is to be ‘in the moment’ and unique and something of a journey for your audience.

Here are a few tips on creating a good Story.

Plan out a few ‘storyboards’

For example, if you’re a beautician you might want to show a before, during and after manicure.

A PT might like to share a few shots from a bootcamp session.

Can you go ‘behind the scenes’ in your story.

This can be something as simple as your lunchbreak, your daily walk, your arrival at a meeting – think about creating personality with these stories.

Stories can be a great place for delivering tips

Five top tips on how to create the perfect healthy lunch or 3 tweaks to your LinkedIn profile that will help you to reach more people. You can use visuals for this but also write text over them in the app.

Stories let you use text and stickers

Do use them so you can have some fun too!

How to create Facebook Stories

Through the Facebook app on your phone, you can directly post Stories by:

  1. Going to your business page
  2. Scroll down to where you see ‘Your Page’s Story’
  3. Click ‘Create a Story’
  4. Create your Story by taking photos or video, or upload photos and video from your Camera Roll
  5. You can add filters and text
  6. Once you’re done, at the bottom of your screen, click the ‘Next’ button
  7. You will be prompted to add it as a Story, or as a post to your page
  8. Select “Your Page’s Story” and click the arrow button at the bottom

It’s as easy as that!

Currently there isn’t any ‘formal’ way of measuring Facebook stories but we suspect as they grow in popularity they will be added to the Facebook Insights dashboard – we’ll keep an eye on this and let you know!

Thanks for reading


How to make the most of Instagram

We’re pleased to be running a group Instagram training workshop in April – read below for all of the information



April 27th 2017

10am – 1130am

High Wycombe

£55 per person


Instagram is one of the fasted growing social media platforms and its influence is on the rise.

The biggest age group of Instagram users is 16-24 with 24-34 not far behind.

Is this your target audience? If so you need to be making the most of Instagram.

Our workshop will get you started, give advice on how to set up your account for maximum effect, what to post, when to post it, how to use stories and #hashtags and how to build your followers.

A maximum of 4 people at the workshop will ensure you’ll get hands-on help

To book your place email or call 07970 403158

Open post

Twitter jargon buster….a beginners guide

When we run our bespoke social media training sessions we always cover the topic of Twitter jargon.

Twitter definitely has a language of it’s own and for beginners it can seem a bit daunting. So here is our beginners guide to ensure you know your RT from your FF and what on earth does # mean anyway?

RT or “retweet”

To retweet means to post someone else’s tweet, crediting them with the original content. It’s polite to leave the original tweet as unedited as possible, though it’s acceptable to edit the tweet for length or clarity.

DM or “direct message”

These are private tweets that can only be seen by the recipient. You can only send direct messages to people who are following you, so you can’t use DMs for spamming.

# hashtags

People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorise those Tweets and help them show more easily in Twitter Search. It’s a great way to search for people to follow too. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Hashtagged words that become very popular are often Trending Topics.

Try not to misuse hashtags….#hashtaggingjustbecauseican is very irritating!


Trends are determined by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.

#FF stands for “Follow Friday

Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF. This is a nice touch to thank followers who have RT’d you or perhaps new followers.

Scroll to top