I recently presented at a networking event and I shared a number of Google’s free tools that some people just aren’t aware of. Most people recognise that Google has the largest share of the search engine market (even my children use the term “just Google it”), but many people don’t have a Google account, let alone use some of the great tools Google has to offer.
Google has had a huge impact on the digital marketing world and it’s something that touches just about every channel us marketers use on a daily basis. In order to make the most of the tools below, you’ll need to get a free Google account – www.google.co.uk. You can sign up on the top right hand side of the screen and it only takes a few seconds.
Here are some of my favourite free tools from Google:
Google Analytics – google.co.uk/analytics
This is my favourite tool! I tell all business owners to sign up to Google Analytics. It’s quick and easy to install on any website. It will then give you all of the information you’ll ever need to know about your website traffic – how your visitors are reaching your site, where they are coming from and more importantly the quality of this data. There’s no point in having a lovely website if you have no idea if your potential customers are accessing it. Google Analytics can measure pretty much all of your digital marketing activity from email campaigns to social media.
Google Alerts – google.co.uk/alerts
You can type in any word relevant to your business and Google will give you a list of the latest press articles and blogs on that subject – perfect for sharing on your social media channels. I use this tool every week. You can even create alerts to send straight to your inbox on a daily or weekly basis.
Webmaster Tools – google.co.uk/webmastertools
This is where you can check the overall health of your site, find out which keywords people are using to find your site and even check the mobile compatability of your website.
Google Places – google.co.uk/places
Here you can add the physical location of your business, including your website and telephone number. Google Places listings often appear on the first page of Google, right under the Ads on geographic searches.
Google Keyword Tool – adwords.google.com/KeywordPlanner
Want to know what people are actually searching for in Google each month and which keywords you should be using? This tool can you help you plan your keywords for each page of your website and even lets you know how competitive each search is.
Google+ – plus.google.com
Google’s social media platform with over 300 million monthly active users. Adding content here will help your content get noticed and indexed by Google’s searches.
Blogger – google.co.uk/blogger
Google’s free blogging tool which is easy and intuitive to use, again giving you the opportunity to submit fresh and new content to Google.
If you have any questions on any of these free tools or would like to find out more, just get in touch.