We always recommend that all local businesses should have a Google My Business listing (sometimes referred to as Google Places or Google Maps).
Some new functionality has just been added where you can now add a post to your listing. This is another place to share content, and being Google we believe it could be helpful for SEO too.
Each post can be up to 300 words and you can add a link and a photo. This is a perfect place to add any events too.
Simply login to your Google My Business listing at https://www.google.co.uk/business/. Then you will have the option to add a post:
Add a photo (it must be a minimum of 344 pixels wide and 344 pixels high).
You can add a link to your post by selecting “Add a button”.
You can also edit and delete any posts. The post appears immediately against your Google My Business listing. We say go for it, what have you got to lose?
It’s worth noting that these posts only last 7 days (as of July 2017). Event posts are slightly different, in that they will last until the event date and be removed thereafter.